San Francisco, California, United States
Communications strategist with proven expertise in strategic communications and high-level media relations across arts & culture, lifestyle, film, books, media, restaurants, food and sustainability. Storyteller, advocate, brand protector, relationship builder, strong writer and communicator bringing meticulous attention to how creative work is articulated and represented publicly. Amplifying important voices and initiatives through powerful messaging and compelling narratives that land with the press and public.
Representing artists, creators, authors, filmmakers, entrepreneurs, brand geniuses and other notables launching creative projects and reaching new audiences. With strong, longstanding media relationships, securing top-tier press for projects both established and emerging. Strategic counsel and communications for artists, creators, founders and brands. Select clients include: Alice Waters & Chez Panisse / Patagonia Provisions & Yvon Chouinard / Leslie Williamson / "Still Lives: In the Homes of Artists Great & Unsung" / George McCalman / "Illustrated Black History: Honoring the Iconic and the Unseen" / Stephen Satterfield / Whetstone Media / Sadie Barnette / Kelli Scarr / SOMArts / David Ligare / indie film "We Are All In This Together" by Daniel Troia / CULT Aimee Friberg / kitchen work: a journal about what and how we eat and drink / Hollie Velten SPACES / Bernard Trainor / Good Future Design Alliance / Forager Project / Owsley Brown III / Dawn Perry / Aubree Holmes Skills & expertise: PR and communications strategy / leads campaigns for arts & culture, entertainment, media, lifestyle, food, product, experience / strategic counsel for artists, executives, founders, talent / strong media relationships / press materials, messaging, positioning & media training / proactive media relations and demonstrated track record securing top-tier press / product & retail launches / live events, activations & experiences / book, film & speaking tours / thought leadership, awards & conferences / written brand identity and marketing copy across multiple channels
Drove comms strategy and execution for 2023 NAACP award-winning "Illustrated Black History: Honoring the Iconic and the Unseen" (HarperOne, 2022). Oversaw written branding, communications and media strategy for the re-launched full-service creative agency McCalman.Co. Additional projects included Lava Thomas and the SF Arts Commission, Lit, indie film "Avenue of the Giants", and "Illustrating Black History", a documentary short produced by Represent Collaborative and McCalman.Co.
Media strategy and execution for food, environmental, and regenerative ag clients, notably watchdog journalists Food & Environment Reporting Network in partnership with The New Yorker, The Atlantic, NPR, Mother Jones and numerous others. Translated complex food, ag and environmental policy stories into successful pitches and top-tier broadcast interviews with All Things Considered, Marketplace, PRI The World, Science Friday, Living on Earth and journalism trades Nieman Storyboard and Columbia Journalism Review. Additional clients included Numi Tea, The Food Business School at the Culinary Institute of America, and Fall Line Capital.
Oversaw the brand launch and multiple press rollouts for Patagonia Provisions and its maverick founder Yvon Chouinard, resulting in powerful stories by The New York Times, Washington Post, Men's Journal, Outside, and numerous others. Collaborated on the launch of short film Unbroken Ground that explores the connection between food systems and climate change.