Melbourne, Victoria, Australia
- Collaborate closely with the sales team to understand the sales cycle and the buyer's journey. - Strategise and roll out comprehensive growth marketing initiatives to drive brand awareness during our expansion into the UK market - Spearhead the demand generation function within the organisation, fostering lead generation and nurturing strategies. - Provide strategic recommendations to optimise the conversion from leads to sales - Liaise with external partners for creative and content needs, ensuring alignment with brand messaging and objectives. - Establish marketing metrics and benchmarks, and providing regular reports on performance against these benchmarks.
- Primary point of liaison for the company's biggest client and led a team 25+ digital marketers and tele marketers across four offices to execute omni channel campaign - Work with client stakeholders to plan, develop and execute demand generation campaigns - Managed resource allocations in accordance with available budget, ramping up and down when required due to campaigns currently in-flight - Spearheaded the efforts to apply an analytical approach to client's Top of Funnel activities to ensure that those activities are sufficiently driving in the right audiences and allowing Middle of Funnel campaigns to thrive - Developed innovative demand generation tactics and ABM campaigns specifically suited for the client's environment
- Own the 'revenue generating' portion of the business, and responsible for ensuring efficiencies within the executing teams - Driving the alignment with our sister agencies in Boston, London, Barbados and Toronto to drive successful outcomes for our clients through our global approach - Lead a team of Digital Marketing, Tele Marketing, and Marketing Project Managers to ensure the successful delivery of omni-channel projects and campaigns across our client base. - Navigate the challenges that has arisen due to the COVID-19 Pandemic and ensuring that the client facing impact of the changes made to the business is kept to a minimal
- Overall growth and development of accounts managed by my team of Account Managers. - Meeting profit goals on each account in the portfolio. - Maintaining a high level of performance by the account teams and the overall delivery teams - Point of liaison between account teams and management to keep them informed of the status of all accounts, problems, and plans, as well as involving Management personnel at key times. - Ensure the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved.