Dubai, United Arab Emirates
I'm a dynamic professional with a passion for extracting insights from data to drive strategic business decisions. Graduating with a degree in BBA Global E-Business from MIT Pune, I delved deep into Business Statistics and Database Management Systems, igniting my interest in the transformative power of data. I harbored a keen interest in data crunching, driving me to pursue further education in data analytics, leading to my certification as a Data Analyst. With a solid foundation in business principles and a robust understanding of statistical methods and database systems, I navigate the complexities of data analysis effectively. Throughout my journey, I've honed my analytical skills, leveraging tools and techniques to uncover valuable insights from diverse datasets. Whether identifying trends, forecasting outcomes, or optimizing processes, I thrive on transforming raw data into actionable intelligence.
• Data Collection: Gathered real estate data from various sources to build comprehensive datasets for analysis. • Data Cleaning and Organization: Executed ETL operations using Excel and SQL, ensuring precise data extraction, transformation, and loading for seamless integration • Dashboard Preparation: Assisted in the preparation of dashboards using Power BI, providing visual representations of key metrics for stakeholders. • Learning and Development: Actively engaged in learning opportunities to enhance skills in data analysis, visualization, and business intelligence tools.
As a Brand Partnerships executive, I spearheaded the coordination and execution of brand partnerships, driving engaging activities from conception to completion on various platforms. My responsibilities included crafting innovative strategies tailored to the products of partner brands, conceptualizing and implementing gamified activities both on applications and social media platforms. Key Responsibilities: - Collaborated closely with high-end clients such as ITC, Hindustan Unilever, GSK, among others, to understand their brand objectives and devise bespoke partnership strategies. - Developed highly engaging and innovative ideas to promote partner brands through gamified activities, ensuring maximum user interaction and brand visibility. - Oversaw the end-to-end execution of partnership activities, from ideation and planning to implementation and post-campaign analysis. -Managed all aspects of partnership projects, including budgeting, resource allocation, and timeline adherence. - Worked cross-functionally with internal teams such as marketing, content creation, and design to ensure seamless execution of partnership initiatives. - Produced comprehensive proof of performance reports, analyzing campaign metrics and providing actionable insights to optimize future brand partnerships. - Maintained strong relationships with partner brands, serving as the main point of contact and continuously seeking opportunities for collaboration and growth. - Stayed updated on industry trends and competitor activities to identify new partnership opportunities and drive innovation in brand collaborations.
Worked on an extensive research oriented project calculating the SOV of brands in the market for their client.
- Worked as a social media marketing manager at the diversified business house Malpani Group - FMCG, SCHOOL, UNIVERSITY, AMUESMENT PARKS etc. - Marketing campaign ideations - Social Media engagement