Delhi, India
Multi-disciplinary strategic marketer with experience not to restricted to B2B marketing but also a hands on experience in business development and customer advocacy. Strong experience in Demand generation, brand management, business development and channel marketing helping multiple organizations across verticals. Primarily helped organizations in the areas of Thought leadership content development, Campaign management, Digital marketing, Account based marketing. Exposed to working with and mentoring multi-cultural teams. Experienced in driving employee and partner engagement. My charter in Orange Business Services is to drive demand generation, and strategic marketing plays in India. Along with our Eco-system Partner, we define, plan & execute Go-to-Market initiatives, work streams and measurable actionable components and targets to make Orange a market leader in the tech domain in both Enterprise & Government sector. Specialties: B2B Marketing, Digital Marketing, Channel Marketing, Account Based Marketing, Branding and Identity, Thought Leadership, Partner engagement.
Planning & executing GTM strategies and campaigns across segments including government, public sector & large enterprises. Responsible for brand building & demand generation programs across enterprise & government segments including advertising and promotions through various media houses and associations Accountable for the demand generation activities for the region including events, telemarketing, email campaigns within the given budget also manage & execute internal events such as sales meet. Manage public relations and media communications - country’s local PR expert working with the APAC regional PR team for local information dissemination Drives Channel , OEM & Alliances Marketing - Work with channel, bring productivity & progress in the way channel push campaigns are delivered, design, delivery and tracking of the campaigns influenced by partners.
# Planning marketing strategy, positioning & messaging in collaboration with country manager & business heads in order to sustain & further our market position in India & Middle East. # Managing end-to-end marketing seminars and events, including the management of event logistics and securing key resources/speakers across the India & Middle East. This includes execution on site and supporting and maximizing the impact of speakerships at these events. Supporting the speaker by creating the topic for the presentation, pitching topics to conference organizers and creating the content with help from the sales team. # Develop, sustain & leverage relationships with customers, partners & prospects to execute advocacy programs, user conferences, etc. # Managing demand generation programs for new logos, upsell & cross sell to existing customers ensuring , the lead management process and metrics achieving the targets for marketing contribution to the sales pipeline target # Leverage all aspects of web marketing and social media tools to build communities that increase awareness and drive inbound enquiries, to help drive direct sales leads, sales revenue, and measure marketing impact # Work with the corporate marketing team, to develop and deliver regional marketing programs targeting prospective end users and existing installed base customers – expanding the presence. Proactively track details/requirements for program success and ROI analysis. # Manage and operate within the allocated regional marketing budget # Develop and deliver effective internal and external communications
# To generate revenue from key accounts through consulting & new business development # Identifying & creating upsell & cross sell opportunities in existing accounts # Interacting with marketing heads and CEOs at the client end & the creative team for Ideation & conceptualization of marketing campaigns & collaterals # Understanding campaign briefs (database related, direct marketing, lead generation, corporate events, activations, promotions, rural & digital campaigns) # Being involved in the ‘need based solution’ process from start to finish, to closely working with the team to drive customized solutions successfully. # Project Management of marketing campaigns (direct marketing / lead generation / events / activations/ rural marketing/ digital marketing) for key accounts # Managing project deliverables & ensuring quality of marketing campaigns execution through business intelligence, tele calling, events, rural & digital team # Worked closely with key clients and to maximize revenue from them by offering Data Driven, Events & Activation, Rural Marketing and Digital Marketing Solutions. # Build, develop & enhance relationship with new clients