Bengaluru, Karnataka, India
๐๐๐ฅ๐ ๐๐ข๐ฅ ๐๐ข๐ง ๐ข๐ ๐๐๐๐ฅ๐ก๐๐ก๐ ๐๐ก๐ ๐ ๐๐๐ก๐๐ก๐๐๐จ๐ ๐ง๐๐๐๐ฆ. ๐ก๐ข ๐จ๐ก๐ก๐๐๐๐ฆ๐ฆ๐๐ฅ๐ฌ ๐ ๐๐ฆ๐ฆ๐๐๐๐ฆ ๐๐ฒ๐, I am a Campaign Operations Specialist(Marketo) with over 5 years of experience driving impactful marketing strategies and campaigns. Currently,I am working as a Campaign Ops Specialist II @ Infoblox, I am Adobe Certified Professional - Marketo Engage Business Practitioner Certified and also Salesforce Email Specialist Certified. ๐ ๐ ๐๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ: โ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ผ: Designing and executing effective campaigns and programs. โ ๐๐บ๐ฎ๐ถ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: Driving engagement and optimizing performance through strategic email initiatives. โ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Overseeing end-to-end campaign execution, from planning to analysis. โ ๐ฆ๐๐ฎ๐ธ๐ฒ๐ต๐ผ๐น๐ฑ๐ฒ๐ฟ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐:Coordinating with stakeholders to align marketing strategies with business objectives. โ ๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ฆ๐ธ๐ถ๐น๐น๐: Proficient in Sendgrid, MS Office, HTML, CSS, Monday.com, and Wordpress. ๐๐ฒ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐: โณ Generated $2M in revenue through email marketing. โณ Secured 1000+ leads for automobile and textile industries through targeted ad campaigns. โณ Boosted sales by 80% through organic traffic for e-commerce websites. โณ Ranked specific keywords on the first page for diverse sectors. I believe in โMaking the most of what you know, being honest about what you donโtโ, and working towards a thorough understanding before taking action. Effective communication and careful planning are key to achieving success. Outside of work, Iโm passionate about Gaming, Sports and I enjoy writing. I am confident, and youโll never find someone with a more positive attitude towards anything than me. Currently, I am pushing myself to attain expert-level knowledge in Marketo and continue advancing my career in marketing.
โ๏ธ Coordinating Field Marketing efforts with Marketo Marketing activities, supporting EMEA and APJ regions. โ๏ธ Creating impactful Marketo campaigns and assets to enhance brand visibility and engagement. โ๏ธ Developing comprehensive programs in Marketo and SFDC, ensuring consistent reporting through standardized campaign attributes and hierarchy structures. โ๏ธ Standardizing, cleansing, importing, and verifying dataflow for lists obtained from local events like tradeshows and seminars, as well as other relevant sources. โ๏ธ Building precise and targeted audience lists, strictly adhering to the company's privacy and touch governance policies. โ๏ธ Ensuring seamless integration between Field Marketing initiatives and Marketo strategies to optimize outreach and drive business growth.
I have taken a career break for the past 6 months due to a health issue that required my full attention and time to manage. During this time, I focused on my personal recovery and well-being, while also staying current in my field through online courses and professional development opportunities.. I am excited to get back to my career and continue building my professional network on LinkedIn."
โ๏ธ Created and executed the CRM campaigns for entire Travel categories (flight, bus, trains across Push Notification, Email and SMS channels). โ๏ธ End-to-end implementation of push & banner campaigns. โ๏ธ Assessed and Identified the potential base and segment creation, did A/B testings, and ensured the campaigns were set up and delivered. โ๏ธ Designed specific promo codes. โ๏ธ Monitored the campaign performances by running reports to track trends.
โ๏ธ Handled various B2B email programs and campaigns. โ๏ธ Created, performed and examined A/B test plans. โ๏ธ Campaign creations on ESPs like Sendgrid, Ongage, Benchmark etc. โ๏ธ Collaborated with teams across the company to define, develop and document best practices for email marketing and digital operations. โ๏ธ Prioritized Content creation, audience segmentation, testing, deployment, delivery, and metrics reporting. โ๏ธ Prepared campaign reports. โ๏ธ Extracting Data from Tableau Software and maintaining an email database โ๏ธ Guided the Content and Web Design team for responsive templates.
โ๏ธ Planned and executed all web, SEO/SEM, PPC, Email, Social media, and display advertising campaigns. โ๏ธ Evaluated all digital marketing campaigns, completed weekly reports โ๏ธ Performed monthly adjustments on the client's current budget on the account google AdWords and social media channels. โ๏ธ Budgeted large-scale PPC campaigns โ๏ธ Streamlined a strong social media presence on various social media channels. โ๏ธ Improved sales at low CTR from ADS for automobile dealers around Bangalore. โ๏ธ Increased sales by 80% through organic traffic for Kuberan Silks.