Bengaluru, Karnataka, India
I build content systems that scale audiences and drive brand growth. Over the past 12+ years, I’ve worked across broadcast, digital media, and edtech — leading content strategy, production, and creative teams. At Salar Digital, I scaled a YouTube channel from 120K to 445K subscribers and increased views from 5M to 16M by focusing on storytelling, retention, and content packaging. At Newton School, I built and managed multi-channel content systems, improving production efficiency and enabling scalable output. I’m also focused on AI-driven content systems. I built The Newsroom Global — a fully automated pipeline where a script is converted into a complete video and published across YouTube, Facebook, and LinkedIn. This approach shifts content from manual execution to scalable systems. I operate at the intersection of: • Content Strategy • Creative Execution • AI Automation I’m particularly interested in roles where content is a core driver of brand and growth.
Spearheaded production strategy for the YouTube vertical, scaling audience from 120K to 445K subscribers and 5M to 16M views. - Managed end-to-end production: Concept pitching, research, scripting, interviews, shooting, editing, and post-production. - Supervised a team of editors, motion graphics artists, and VFX specialists, ensuring timely and high-quality output. - Enhanced social media packaging and video formats for better retention and algorithm optimization.
Video Production Management Lead and represent the video team's efforts as the Creative Lead, Lead and manage the team in the following areas Pitching video ideas • Researching ideas and trends • Planning production strategy • Approving written scripts • Conducting interviews • Sourcing and editing footage • Packaging for social media • Checking performance and addressing issues. When Joined Youtube Vertical Had: 1,20,000 Subs + 5 Million Views At Present: 4,45,000 Subs + 16 Million Views As a Senior Video Producer i worked mostly into Technical part of Video production from Shooting to Editing various shows, apart from Project management skills, As a Video editor, concept artist, Motion graphics artist and sometimes Visual effects artist.
Lead and represent the video team's efforts as the Creative Lead, Lead and manage the team in the following areas Pitching video ideas • Researching ideas and trends • Planning production strategy • Approving written scripts • Conducting interviews • Sourcing and editing footage • Packaging for social media • Checking performance and addressing issues. Managing the Production ( Video ) & YouTube Originals project at Newton School having 12 active channels. YouTube Originals: Currently handling 12 employee team which deals with the following operations: Educator Management (12 Channels) Content Management (12 Channels) YouTube Growth (Numbers & Projections) Thumbnail & Channel Banner Designing Video Editing and Motion Graphics team workflow setup. Async Learning Project: Complete Video production of Courses for the Inhouse Students, The Design and Animation according to the curriculum requirement, Total of 10 Video Course production that included Chroma removal and Motion Graphics Editing. Inhouse Production: Setup a Studio for Inhouse Video production, Created Motion graphics animation Videos for Marketing Team, Budgeting & Production of Inhouse Podcasts, Managing Day to day Production requirements from various teams in the organization
Worked as A Producer and Video Editor for Asianet Newsable Youtube channel, Edited Multiple Videos and Worked as Motion graphics artist creating Numerous Videos Gaining good retention on the videos
Leading the team of Video Editors and Graphics designers for the production of special shows. Panel Direction during special events like elections and outdoor events. Coordinate with producers and on-air talent to create program content, unique ideas and segments