Hawalli, Kuwait
As a result oriented Product leader with a proven track record in the eCommerce industry, I excel at delivering innovative, customer-centric solutions that drive growth and operational efficiency. I specialize in building and scaling end-to-end eCommerce ecosystems, including platform architecture, mobile applications, catalogue systems, payment gateways, search optimization, order management, contact center solutions and logistics systems. I bring a strategic mindset to product development, combining a deep understanding of market trends, customer needs, and emerging technologies to define and execute visionary roadmaps. My experience in leveraging AI and machine learning has enabled me to design intelligent, data-driven solutions that optimize user experiences, improve operational efficiencies, and unlock new revenue streams. Expertise 1. Ecommerce Product Strategy 2. Mobile apps & Website 3. Warehouse Management Systems (WMS) 4. CRM & Customer Retention 5. AI/ML for Personalization 6. Payment Gateways & Fraud 7. Search & Recommendation Engines 8. Checkout Optimization 9. Omnichannel Contact Centers 10. Product Information Management (PIM) 11. Logistics & Supply Chain Tech 12. Marketing tech
As Group Product Manager at Boutiqaat, I lead and develop a high-performing team of 5 Product Managers, overseeing our core catalog, AI-powered search & personalization, checkout , Payments and AI-driven marketing platforms. In this role, I have cross-company influence, working directly with executives and key stakeholders across commercial, marketing, Customer service, Content,Operations, data science, and security to align product vision with business objectives. I set and execute a multi-year product strategy that balances aggressive commercial growth with superior customer experience, leading the work of cross-functional pods of engineers, data scientists, UX designers, and researchers. My scope directly impacts our entire digital catalog and the AI engines that serve personalized experiences to our millions of users across web and mobile platforms. In addition to delivering on core business KPIs for revenue and engagement, I've spearheaded multiple innovative product initiatives. This includes launching a new AI-powered Search Generative Experience that understands user intent in Arabic and English to dramatically improve product discovery. I also led the development of an on-site personalization engine that leverages machine learning to solve complex customer problems, such as curating personalized shopping journeys and predicting future buying patterns. Previously, I managed the evolution of our product catalog systems, Order management, AI powered contact center solution, Warehouse and logistics management adapting the core shopping experience to the unique preferences of our GCC user base. As part of this, I oversaw the development of our multi-language and multi-currency capabilities, ensuring a seamless and locally relevant experience for our diverse customer demographic.
•Own the product strategy and roadmap for E commerce platform, Mobile apps, Payment’s , Search, Checkout, WMS, Logistics & Marketing platforms •Spearheaded launch of Boutiqaat app in KSA, Jordan and Iraq with 99.9% uptime and 4.5/5 star rating across app stores •Managed complex migration of Boutiqaat E commerce platform and building next-gen eCommerce platform •Leveraging AI/ML technologies to implement personalized search and recommendations •Managing payment gateway integrations such as Cyber source, Apple pay, Buy now pay later, country specific cards, Payment aggregator and payment reconciliation •Designed and launched promotion engine to launch offers and discounts to end customers in eCommerce app •Optimized the catalogue management system, reducing on boarding time for new SKUs and enriching the eCommerce store front • Setup product key matrices for customer experience and revenue such as conversion rate, MAU, App downloads, APP Deactivation by geography
• Scaled payments to 20+ methods with 99.99% uptime. • Built a scalable PIM system handling millions of SKUs with AI-powered tagging. • Built micro service based cart and checkout which help business to scale and handle millions of transactions • Cut PLP, Cart and checkout page load time to <1s, improved mobile APP conversions • Redesigned mobile apps and websites to improve conversion rate
Acquired by Alibaba in mid-2016 with a $3.5 billion valuation in latest investment in 2017. LAZADA is Southeast Asia’s fastest growing eCommerce player since being founded in 2012 #1 in 5 of the 6 markets where we operate (in Indonesia, Malaysia, Philippines, Thailand, Vietnam and Singapore) Approximately 7000 employees I had been a Lead product & program manager and part of Lazada<> Alibaba tech integration teams for customer experience& fulfillment systems Main responsibilities • Conceptualize and capture product requirements for supply chain, customer experience, fulfillment, reverse logistics solution to solve a business problems. • Drive the product launch plan • Interface with complex cross-location organization (Indonesia, Malaysia, Philippines,Thailand,Vietnam, Singapore & China) with product, Design, business and engineering teams to facilitate product development and launch. • Manage a proper change management procedure & communication plan. • Evaluate launch outcomes and reintegrate learning into the organization and product plan . Define and monitor product key matrices Roles: May 2016 - Oct 2017 : Global product & Program manager April 2015 - May 2016 : Technical product & program manager July 2013 - March 2015 : Regional ERP consultant
•Prepared fit and gap analysis for client business requirement with solution available in NetSuite ERP system •Designed and developed Retail POS system with NetSuite cloud based ERP using web services •Integrated Retail POS system with cybersource payment gateway using API's •Suggested areas of improvement in the application performance with changes of technologies from web services to restless API •Designed UI component and database tables •Customized Order to cash, procure to pay, reporting features in NetSuite ERP solution based on end user requirement •Designed workflow in NetSuite ERP solution for Order to cash, procurement to pay, receivable and payable modules. •Developed reports and saved searches in NetSuite for operation and finance users Functional Proficiency: - Procure-to-Pay - Order-to-Cash - Advance Inventory Management - General Ledger and Finance - Account Receivable - Account Payable - CRM
•Involved in Requirement analysis, development and testings of ERP, tax system solutions •Developed procurement, account Payable, master data management modules for ERP system using C#.Net SQL •Developed asset module, income statement, balance sheet for tax compliance solution using C#.Net and SQL technologies •Involved in coding , unit testing, bug fixing, deployment and trainings.
• Developed hotel merchant portal for company to manage hotel ratings, amenities and site visits in the cities. • Designed tables, indexes, and views and wrote stored procedures, functions. • Designed & developed UI Components. • Involving in Unit testing and bug fixing.