London, England, United Kingdom
I automate the boring stuff that drives scalable revenue. With a background in performance marketing and data engineering, I design AI-powered automation systems that eliminate manual work, improve data quality, and unlock new growth opportunities. I specialise in: Workflow automation → n8n, Make.com, Zapier for outreach, lead capture, CRM sync, and campaign orchestration. Event-driven data pipelines → integrating APIs, MMPs (AppsFlyer, Branch, Adjust), and analytics platforms (GA4, GTM) to power attribution and optimisation. Growth insights → self-serve dashboards (Looker, Power BI, GDS) that connect performance data to decision-making. Technical execution → SQL, Python, R for validation, modelling, and troubleshooting across marketing ops and automation workflows. I bring both strategic clarity and hands-on technical expertise — building systems that keep delivering results at scale, long after the day ends. Open to contract roles, consulting, or partnerships where automation, AI, and data can transform operations and revenue growth.
• Lead activation and management of inbound programmatic deals within Amazon DSP, partnering with agencies, trading desks, and enterprise advertisers to launch and scale campaigns across EMEA. • Act as the primary technical and operational advisor to trading teams, guiding them on Amazon DSP buying mechanics, auction dynamics, advanced targeting, measurement frameworks, and best-practice execution. • Diagnose and resolve activation and delivery blockers at pace, including policy approvals, creative spec compliance, VAST/VPAID issues, pixel and tag sequencing, attribution discrepancies, data integrations, and viewability or brand-safety constraints. • Deliver structured onboarding, feature training, and workflow guidance to upskill programmatic traders across audience strategy, supply curation, bid shading, pacing, and machine-learning optimisation. • Leverage campaign data, auction insights, and diagnostic tools to improve deal efficiency, reduce time-to-activation, and drive performance across reach, viewability, ROAS, CPCV, and other KPIs. • Partner with internal Product, Engineering, Analytics, and specialist teams to surface customer feedback, support beta testing, and continuously improve platform usability and campaign outcomes. • Produce clear, actionable performance reporting that translates complex DSP data (auction logs, pacing trends, audience performance, supply diagnostics) into strategic recommendations. • Maintain trusted-advisor relationships with senior programmatic stakeholders by aligning Amazon DSP capabilities to business objectives, supporting media planning, and enabling consistent, scalable growth through data-led guidance.
Pioneering Preventative Housing Infrastructure & Outcome-Driven Co-living across London & all over the UK. The old structures of housing delivery are no longer fit for purpose. Local authorities across the United Kingdom are caught in an unsustainable fiscal trap, forced to expend billions on low-value commercial B&Bs and nightly-paid emergency hotels while failing to provide long-term stability for vulnerable citizens. At The Institute for Municipal Housing & Innovation (IMHI), we believe that housing insecurity and transition failures are not isolated crises; they are symptoms of a system that intervenes too late. We are building the 21st-Century Municipal Transition. Operating as a compliance-first, asset-locked infrastructure partner, IMHI pairs private sector speed with a strict public sector mandate. In tandem with Whitechapel Property Group, we rapidly unlock underutilised residential capacity and transform it into safe, modern, outcome-driven co-living environments. Backed by a senior advisory board of municipal housing veterans, our model delivers clear, data-led transition pathways that move 18–25 care leavers and displaced individuals away from state dependency and directly into economic self-sufficiency. We measure our success not by the real estate assets we control, but by the measurable social outcomes we secure for residents and the fiscal pressures we alleviate for the British taxpayer. 🌐 Connect with us to explore municipal partnership frameworks: [email protected] #SocialEnterprise #MunicipalHousing #UrbanResilience #PublicSectorInnovation
- Deal Sourcing. - HMO's. - Serviced Accommodation: Corporate Lets. - Social Housing (In partnership with The Institute for Municipal Housing & Innovation CIC).
- Partnered with early-stage and scaling teams to mentioning performance marketing execution and automation across paid media, CRM, and reporting workflows. - Built and deployed no-code automation using n8n, Zapier, Google Sheets, and APIs to streamline campaign QA, pacing checks, reporting, and audience segmentation — significantly reducing manual effort. - Delivered hands-on performance marketing across Programmatic, Paid Search, and Paid Social, with a focus on efficient execution, testing, and measurable outcomes (CPA, ROAS, LTV). - Designed custom dashboards and reporting frameworks using Looker Studio and Tableau to help teams monitor performance, identify issues early, and accelerate decision-making. - Supported attribution and tracking setups (GA4, GTM, AppsFlyer) to improve visibility across the funnel and tie media spend to business results. - Acted as a bridge between marketing, analytics, and technical teams — translating performance data into clear next actions.