Dhaka, Bangladesh
For 16 years, crafting strategies to place brands in Top of mind among consumers and drive loyalty. I’ve had the privilege of working with some of the world’s most recognized brands—Unilever, Coca-Cola, P&G, BATB, and JTI—across diverse industries such as FMCG, tobacco, telecom, fintech, automotive, and pharmaceuticals. As a former Executive Director and founding team member at a leading marketing agency, I was responsible for driving double-digit growth, leading cross-functional teams, and delivering integrated marketing solutions that translated into measurable business results. Throughout my career, I have specialized in transforming insights into action—crafting brand strategies that resonate with consumers and building go-to-market plans that drive awareness, engagement, and conversion. My strength lies in understanding client challenges and tailoring data-driven, performance-focused marketing strategies across both traditional and digital platforms. From brand development to campaign execution, my approach is rooted in innovation, customer empathy, and commercial impact. I’ve successfully managed multimillion-dollar campaigns, spearheaded high-stakes pitches with a 70%+ win rate, and launched products in highly regulated markets, even contributing to Guinness World Record-winning activations. I’m always open to collaborations, consulting opportunities, and business partnerships. Whether you're launching a new brand, reviving an existing one, or looking to scale with a clear strategy—let’s connect and explore how I can add value. 🔹 Core Skills: Strategic Marketing Planning | Brand Building | Business Strategy | Salesmenship 🔹 Industries: FMCG | Telecom | Fintech | Automotive | Pharma | E-commerce 🔹 Services: Business Strategy | Brand Positioning | Campaign Planning | Content & Social Strategy | Marketing Automation
Leading Market Access Providers Limited and Integrated Rural Activation & Promotion Limited with a mandate to accelerate sustainable growth and operational excellence. Focused on enterprise transformation—strengthening execution, unlocking efficiencies, and redesigning workflows to build scalable, future-ready experiential marketing platforms while delivering a 5% growth trajectory toward 2026.
Co-Founded Bazar 365. store Limited with 5 partners in 20 August 2022. To create a sustainable e-commerce of Bangladesh. Through shopping, providing scopes for consumers to save the planet by responsible returning plastics for recycling.
Co-Founded High Voltage with 7 partners to be the top 5 Experiential Marketing Agency in Bangladesh. Within these year we grew significantly in terms of clients and revenue. Furthermore have extended our verticles to Trade Marketing
● Expanding High Voltage Limited’s portfolio adding additional service with Horizontal Integration. Initiating and leading a Strategic Business unit, i.e. Trade and Retail Marketing Dept. ● Landed 5 new clients in the new SBU of High Voltage Limited, clocked BDT 160 million in revenue within a year. ● Within a year of Initiation, contributed 6% Profit in the overall growth of High Voltage Limited. ● Meeting 100% business projection in revenue and in terms of clients. 2% short in bottom line.
● 73% pitch win rate against leading marketing agencies such as Grey Bangladesh Ltd., Axiatic (JWT Worldwide), IMS, Interspeed, etc. ● Onboarded major brands - TVS Automobile Bangladesh Ltd., Bangladesh Biman, CITIBANK NA, FICCI Bangladesh Ltd., Asianpaints Bangladesh Ltd., Kansai Nerolac Bangladesh Ltd.- within 1st year of operations in 2018 to 2019, and generated 22% of overall revenues. ● Generated BDT 60 million in revenues during the COVID-19 lockdown through designing and executing alternative strategies – Designing and Implementing one of the biggest Online HR Convention for Unilever Bangladesh Limited. Hybrid University Convocation and Activation to generate mass awareness about hygiene and social distance. ● Generated 69% of revenues in the year 2022 & 2023. Contributing 9% Bottom-line. ● 100% reaching Business Revenue and Bottomline Target in 2022 and fell 7% short in the Bottom-line ● Specialised working in dark market scenarios to generate awareness and engage audiences to trial. Gaining 1% market share within 1 year of the brand launch with fierce competition in the Tobacco Industry of Bangladesh
● Designed, pitched, and delivered campaign strategies and plans for leading multinational clients such as Coca-Cola, P&G, Bajaj Auto Bangladesh Ltd., GSK Bangladesh Limited, and Asianpaints Bangladesh Ltd. ● Clocked BDT 40.7 million and contributed to Market Access Group revenue and adding an extra 10% in the bottom-line ● Managed flagship clients of Market Access such as Unilever Bangladesh Ltd., Robi Axiata Ltd., TVS Auto Ltd, Grameenphone Ltd, Grameenphone Bangladesh (Telenor), Reckitt Benckiser Bangladesh Ltd., Abul Khair Ltd., Airtel Bangladesh Ltd., British American Tobacco Bangladesh Ltd., and Western Union. ● Brought in a retainer project of TVS Auto Bangladesh Ltd for a year clocking BDT 5 million annually. Resulted in 13% growth in market share and 43% growth in sales for TVS Auto. ● Initiated creative and 3D design team which generated doubled in annual revenues.