Egypt
As Co-Founder and Managing Partner at Velaro Group, I oversee key operations, including brand strategy, product development, and large-scale manufacturing, producing 10,000–20,000 denim pieces monthly. My role involves managing partnerships with major retailers and B2B clients, driving new brand launches for retail and e-commerce, as well as expanding distribution networks nationally. At Trust Trade Chemicals, I focus on sourcing and supplying high-quality textile chemicals to support industrial clients and factories. I also lead Velaro's e-commerce division, directing creative branding, product positioning, and digital strategies to establish a modern menswear brand. My expertise lies in denim production, supply chain management, and fostering growth in the COMESA and African markets.
Trust Trade Chemicals Co-Founder 2024 – Present Managing sourcing and supply of textile chemicals. Building strong relationships with dye houses and industrial clients. Overseeing pricing, credit terms, and logistics operations. Supporting factories with reliable, high-quality chemical solutions.
Velaro (E-Commerce Division) Founder & Head of Brand 2024 – Present Creating digital presence for a modern menswear brand. Managing creative direction, product positioning, and online strategy. Launching social media campaigns and optimizing conversion funnels. Developing a consistent customer experience across all touchpoints.
Velaro Group Co-Founder & Managing Partner 2021 – Present Leading brand strategy, product development, and national distribution. Managing manufacturing operations producing 10k–20k pieces monthly. Expanding partnerships with major retailers and B2B clients. Driving the launch of new brand lines for retail & e-commerce.