Riyadh, Saudi Arabia
Creative leader with 14+ years of experience delivering strategic branding, brand identity, and brand experience solutions across corporate, retail, and exhibition environments. I specialize in transforming business objectives into impactful brand experiences by combining creativity, strategic thinking, and execution excellence. Throughout my career, I have led branding initiatives from concept to implementation, managing cross-functional teams, creative agencies, and production partners to deliver consistent and meaningful brand experiences. My expertise spans brand identity, environmental branding, exhibition design, corporate branding, signage systems, packaging support, and integrated marketing communications. Beyond design, I enjoy building creative strategies, leading projects, solving complex branding challenges, and creating experiences that strengthen brand perception and business growth. I believe great branding is not only seen, it is experienced.
- Lead branding and creative initiatives across multiple business units, ensuring alignment with corporate brand standards and business objectives. - Direct the development and execution of brand identity, environmental branding, exhibition design, and branded environments. - Manage end-to-end creative projects from concept through implementation, collaborating with cross-functional stakeholders and external agencies. - Oversee the design and production of corporate branding, signage systems, POSM, packaging support, retail branding, and marketing communications. - Drive brand consistency across physical and digital touchpoints through effective brand governance and design standards. - Lead and mentor a team of designers while fostering creativity, collaboration, and continuous improvement. - Manage project timelines, budgets, procurement coordination, suppliers, and production partners to ensure successful project delivery. - Deliver creative solutions that strengthen brand perception, enhance customer experience, and support business growth.
Designed and developed the visual identity for over 40 conferences and events, including the 10th Anniversary of King Fahad Medical City in Riyadh, which was attended by the Governor of Riyadh Region. Delivered end-to-end branding solutions, including event logos, stage designs, promotional materials, and print assets, ensuring a cohesive and impactful visual experience.
Volunteered to implement the association's brand identity across its visual communications and branded materials.