Abha, 'Asir, Saudi Arabia
Executive leader specializing in heritage tourism and destination development, delivering large-scale projects aligned with Vision 2030. I build high-impact public-private partnerships, design seasonal programs, and lead teams to measurable results in visitors, revenue, and stakeholder satisfaction. As Co-Founder & Executive Director at Different Business Co. and Co-Founder at Chapter3 Coffee, I’ve driven growth through data-led operations, KPI governance, and media-worthy activations. Now targeting Director-level roles in government entities and large organizations to scale destination strategies, partnerships, and program execution.
Led the Qalaat Abu Nuqta heritage destination, delivering +40% YoY visitors and securing multi-million SAR public–private partnerships. Designed and executed Ramadan & Jacaranda seasons with record footfall and nationwide media coverage. Instituted KPI governance / PMO-lite across vendors and internal teams, cutting operational delays by 20% and improving SLA compliance. Directed budgets, procurement, HSE & compliance, permits, and crowd management; maintained high stakeholder satisfaction and audit readiness. Built strategic collaborations with government & F&B partners aligned with Vision 2030 to scale destination impact.
SOPs and structured training. Built live dashboards for margin, throughput, and service levels; enabled data-led decisions across operations and retail. Negotiated high-value collaborations and limited-edition product launches, elevating brand positioning and customer engagement. Managed P&L, budgeting, procurement, and partner relations to sustain profitable growth and consistent customer experience. Linked brand experiences to tourism & culture initiatives, reinforcing the destination narrative.
- Presented at sales meetings, using enthusiasm and product expertise to generate interest and close sales. - Negotiated mutually beneficial contracts and agreements. - Delivered prompt and professional customer service in line with SLAs. - Improved sales by leading thorough staff product training. - Helped to increase positive customer feedback through attentive and trusted customer support. - Resolved product issues within target timeframes for prompt customer service. - Increased sales by 12% through new strategic sales.
Trained and mentored junior pharmacy staff to increase team productivity and efficacy. Provided patients with pamphlets and verbal instructions about taking, handling, and storing medications. Managed pharmacy budgets through inventory management. Supplied non-prescription medicines, and diagnostic and therapeutic aids, providing advice to customers on effective usage. Established clear and effective customer service policies to increase satisfaction and pharmacy loyalty. Ordered and purchased pharmaceutical supplies, medical supplies, and drugs. Worked with other healthcare professionals to review quality of drugs.
- Educated patients on optimal dosage, methods of administration, and drug compatibility prior to dispensing medications. - Established clear and effective customer service policies to increase satisfaction and pharmacy loyalty.