McKinney, Texas, United States
I am a senior AI/ML and analytics professional with over 20 years of leadership experience across telecommunications, fintech, and digital transformation. My background spans revenue management, customer lifecycle strategy, product marketing, business intelligence, campaign automation, and data-driven growth across large, complex organizations. I have held progressive leadership roles in major telecom and fintech environments, where I led cross-functional teams, managed P&L-linked initiatives, improved revenue performance, and delivered strategic outcomes through analytics, customer insight, and operational execution. My experience includes work in brand strategy, market communications, customer segmentation, CRM, revenue optimization, and digital product growth. In parallel with my industry career, I have developed strong capabilities in AI, machine learning (ML), deep learning (DL), natural language processing (NLP), large language models (LLMs), Google AI conversational CX system, retrieval augmented generation (RAG) systems, prompt engineering, and advanced data science. I work with Python, TensorFlow, Keras, scikit-learn, and Google Cloud Platform (GCP), combining technical depth with business judgment to solve practical problems at scale. My professional focus is on building intelligent, measurable, and scalable solutions that create business value while supporting digital inclusion and long-term growth. I am especially interested in the intersection of AI, analytics, telecom, fintech, and national digital strategy. Key awards: 2012, 2013, and 2014: Telenor Top talent employee for outstanding business performance from CX and CRM. 2017-18 Best Circle Marketing Team among 5 circles FinTech Innovative Brand of the Year 2023 Bangladesh FinTech Froum Specialties: AI/ML/DL CLM, CRM, incremental revenue, and retention Revenue and Subscription Management Product Management, P&L, Growth hacking ATL/BTL/TTL Marketing, Product Mangt Team Buildup, Transformation, and Change Management SCRUM, Project Micro/Macro campaigning
Led a fintech rebrand that improved Top-of-Mind Awareness from #4 to #3 nationally and supported 42% year-over-year revenue growth. Increased daily transaction volume from BDT 240M to 260M through payment products, merchant partnerships, and ecosystem expansion. Managed agencies, integrated communications, and customer acquisition campaigns and earned the FinTech Innovative Brand of the Year 2023 award.
Led a team of 9 across digital, social, print, and event campaigns. Coordinated with leadership, agencies, and vendors to execute integrated communications. Drove 42% year-over-year topline revenue growth through brand and performance initiatives.
Formulated and executed national and cluster-level BTL strategies with a BDT 300M+ annual budget across mass, high-value, and premium segments. Direct implementation of all consumer-facing events & on-ground engagement/activation. Independent activation to chase a specific product activation target. Implement brand/thematic/campaign-focused event & activations. Implement Circle-driven event/activation. Ensure engagement of appropriate product and fulfillment of activation targets. Influence continuous innovation while adhering to brand, sourcing & other policies & guidelines. Ensure timely production and delivery for all types of on-ground merchandising materials like POSM, fascia, and other visibility materials through timely planning, sourcing, and production of the same; improved delivery timelines by 50%; reduced production costs by 11%; and maintained a 20-point retail visibility edge over competitors. Plan and organize sponsorship-centric events (through own vendor or main organizer - as per sponsorship agreement terms). Coordinate with main organizers to execute the plans smoothly. Plan, organize, and execute youth-centric engagement programs (e.g.: Hangout, etc.). Analyze circle requirements in terms of business justification and budget availability; rationalize the costs (where needed); and supervise the sourcing process. Drove a viral storytelling campaign with 380K+ YouTube views and built alternative BTL channels to boost gross adds, 4G adoption, and recharge revenue.
Directed national and cluster-level field marketing programs with a BDT 300M+ annual budget. Improved execution speed by 50% through process automation and operational improvements. Managed retail merchandising, activations, and partner coordination across a large network.
Oversee and direct the efforts of the circle marketing team. Facilitate growth, sales, product development and marketing strategies at circle level in the greenest market. Drive Grameenphone's overall business market share over competition at circle level in the top RMS circle; Grew 11% Revenue Market Share (RMS) and 7% third-month SIM survival in 3 years. Increase revenue generation, reduce cost by partnership and marketing campaign and leverage data and analytics to drive insight for new product development; delivered 15% YoY revenue growth. Implement and managed marketing budget and performed risk mitigation. Develop marketing and partnership programs with quantifiable objectives to measure results. Oversee the development of new products and marketing campaigns; which generated BDT 1M/day rental pack revenue and BDT 100M+ in incremental annual revenue. Create a device and product strategy for smartphone conversion campaigns. Create partnership with device brands and facilitate joint promotion campaigns. Managed external partners for PR and media visibility; maintained a 30-point brand visibility gap (circle highest) with competitions. Delivered talks on leadership, digital transformation, or career development. Audience: university students and early-career professionals Award: Best Circle Marketing Team (2016); Best Circle Marketing Head, Rajshahi Circle (2016) Rising STAR