Amman, Jordan
PMP-certified Live-Ops & Monetization Specialist with 6+ years in operations, revenue optimization, and player engagement. Experienced in managing in-game economies, launching data-driven monetization strategies, and increasing buyer conversion through targeted IAPs and timed offers. Skilled in market expansion and event execution (online\offline) across MENA & GCC. Proven record in boosting retention, ARPU, and overall game health metrics through creative, analytics-led solutions.
- Own and optimize monetization strategies for a global player base, achieving sustained growth in ARPU, ARPPU, and LTV. - Designed and launched targeted offers and seasonal events, boosting revenue and engagement while maintaining player satisfaction. - Implemented A/B testing and segmentation strategies, translating analytics into actionable product updates. - Coordinated cross-functional teams (product, dev and marketing) to align monetization roadmaps with player engagement objectives. - Increased buyer conversion rate by 2% through targeted in-app purchases and strategically timed special offers tailored to segmented user groups. - Conducted on-site market research visits in key countries, identifying growth opportunities and strategies to expand user acquisition and brand visibility. - Maintained direct relationships with VIP players and user communities, acting as a hybrid of account manager, customer support, and sales lead.
Monitored ongoing operations to ensure efficiency, quality, and adherence to project timelines. Coordinated with sales and merchant teams to track progress, resolve issues, and maintain performance targets. Prepared and delivered periodic progress reports to stakeholders, highlighting achievements and improvement areas. Developed and executed plans for upcoming projects, aligning resources and timelines with strategic goals. Collected and analyzed customer feedback to enhance stakeholder satisfaction and drive continuous service improvement.
Built, analyzed, and interpreted operational and performance reports to support informed decision-making. Managed day-to-day business operations, ensuring efficiency, quality, and alignment with organizational goals. Assessed business processes to identify operational impacts, risks, and opportunities for optimization. Researched and evaluated potential business opportunities to support growth and diversification strategies. Planned, launched, and monitored marketing and social media campaigns, optimizing performance based on analytics and engagement metrics.
Promoted and ushered Zain Al Shabab events, managing booth operations to maximize engagement and brand visibility. Oversaw branch stock, cash handling, and giveaway distribution, ensuring accurate tracking and smooth operations. Organized, coordinated, and participated in promotional events, CSR initiatives, and internal activities to strengthen community presence. Led the launch and operational management of the Fiber Optics campaign, ensuring timely execution and sustained momentum.