Jordan
With over 9 years of experience at the intersection of tourism operations, business development, and community empowerment, I specialize in turning complex challenges into sustainable growth — for organizations, destinations, and the people they serve. Throughout my career, I have led USAID-funded programs, managed cross-functional teams, and developed tourism products that deliver measurable results. At Jordan EcoPark, I doubled revenue within two years, grew park activities income by 50%, and maintained a 95% guest satisfaction rate — not by accident, but through deliberate strategy, rigorous operations, and a deep commitment to sustainable practices. I have worked across the full spectrum of the tourism value chain: from designing community-based experiences and integrating micro-enterprises into supply chains, to managing donor compliance, drafting scopes of work, and leading institutional development for organizations supported by international funders. What drives me is the belief that tourism, when done right, is one of the most powerful tools for economic inclusion and environmental stewardship. That belief has shaped every project I have taken on — and it is what I bring to every partnership I build.
- Directed a cross-functional operations team, assigning tasks, tracking KPIs, and resolving performance gaps to maintain seamless daily workflow across all departments. - Reduced operational errors by standardizing pre-departure itinerary and logistics audits, improving on-ground execution and guest satisfaction scores. - Resolved 100% of on-ground operational emergencies without trip cancellations, protecting guest experience and company reputation under high-pressure conditions. - Renegotiated and updated all service provider agreements with hotels, guides, and activity partners, ensuring full compliance with company policy and SLA requirements. - Led integration of eco-friendly sustainability standards into tour operations, contributing to the company's positioning as a responsible tourism leader in Jordan. - Contributed to a new product development pipeline by identifying market trends and designing sustainable travel experiences that meet evolving visitor expectations.
- Developed and executed social media and content marketing strategy, increasing brand visibility and audience engagement across digital channels. - Produced and managed marketing proposals and promotional content, aligning messaging with EcoPark's sustainability and tourism positioning.
- Designed and managed community-level outreach campaigns targeting micro-entrepreneurs, youth, and women in underserved areas, reaching 500+ participants. - Built performance monitoring tools and prepared data-driven reports for internal stakeholders, enabling evidence-based program adjustments. - Delivered group training sessions and one-on-one mentorship focused on digital inclusion and income generation, contributing to measurable economic outcomes.
- Spearheaded tourism product development and institutional growth for 20+ micro and community-based enterprises, directly strengthening their market competitiveness under USAID oversight. - Managed planning and execution of key sub-activities, ensuring 100% on-time delivery of donor milestones and compliance with USAID reporting requirements. - Drafted Scopes of Work and supervised 5 consultants, maintaining quality standards and alignment with project objectives across all deliverables. - Facilitated access to accreditation programs and funding opportunities for partner organizations, increasing their long-term sustainability and market access. - Coordinated field teams and stakeholders across capacity-building initiatives, driving measurable progress toward economic empowerment goals.
- Designed and launched 3 new sustainable tourism products, increasing Park Activities revenue by 50% and generating new visitor segments. - Doubled total organizational revenue within 2 years through targeted marketing strategy, partnership development, and operational improvements. - Achieved and sustained a 95% guest satisfaction rate by implementing tailored service strategies and rigorous quality control processes. - Led micro-enterprise outreach program that integrated 15+ local businesses into the park's supply chain, creating inclusive economic growth within the community. - Managed strategic operational plans covering environmental practices, staff performance, and stakeholder relations across a 6-year tenure. - Directed full sales cycle — outreach, benchmarking, pricing, and growth analysis — contributing to consistent year-over-year revenue performance.