Dubai, United Arab Emirates
As a Content Partnerships Manager at Meta, I collaborate with established talent, including public figures, content creators, and media companies across the MENA region, helping them leverage Meta’s family of apps, including Facebook, Instagram, WhatsApp, Messenger, and Threads. I bring more than 18 years of experience in content partnerships, strategic consulting, and editorial management across digital platforms and publishing. My core expertise includes developing and executing strategic partnership plans, providing hands-on operational support, and enabling a diverse range of partners to create innovative social experiences and business solutions across Meta’s platforms. I also possess strong expertise in web content, new media, and editorial strategy, along with a deep understanding of the evolving media landscape and trends across the MENA region.
Growing partnerships with established talents, content creators and media companies including broadcasters, streamers, film studios, digital publishers, third party providers/multi-channel networks across Meta’s family of Apps (Facebook, Instagram, Threads, WhatsApp, and Messenger)
Collaborating with news organizations to help devise and implement strategic partnership plans and to provide hands-on operational support around Facebook products, tools and services moreover assisting a broad range of newsrooms to develop innovative social experiences and business solutions on Facebook and Instagram.
Nurtured relationships, expanded Twitter's footprint and developed creative strategies and approaches that scaled Twitter’s reach and impact with high-profile performers, public figures, broadcasters, producers, athletes, artists, news and non-profit organizations in MENA. In this role, I provided strategic consulting to Twitter's partners and helped them maximizing their efforts around video on Twitter concerning both engagement and monetization. • Managed, tracked and expanded Twitter's numerous relationships with the content ecosystem to increase the usage of Twitter among them, with a specific concentration on Entertainment, Sports, and News. • Helped publishers, content creators and media companies grow and monetize their audience by championing Twitter's unique offerings for media/content partners. • Negotiated content deals and sponsorships opportunities for LIVE and pre-recorded video content w/ Twitter's MENA partners. • Worked hand in hand with sales, marketing, and communications teams. • Provided front-line technical support to content partners, solving problems and escalating to internal support and policy teams as needed. • Developed best practices, new integration formats, and business strategy to drive adoption of Twitter among film companies, TV networks, music artists, record labels and more. • Prepared training and presentation materials, including presentations, case studies, training handouts, and best practice guides. • Created unique and innovative campaigns that highlighted MENA on Twitter's global stage.
Managed and maintained all the contents, social community and mobile apps strategy of FilFan.com, FilBalad.com and Cinema Guide to support Sarmady's business goals and objectives. • Collaboratively determined key performance indicators with the team, and then consistently used data to evaluate progress. • Developed and enforced websites’ social presence to ensure a consistent brand voice, tone and culture across all channels. • Collected and analyzed visitors’ traffic and implement SEO methods to drive the most traffic/ratings. • Directed and supervised a top performing team of 12 FTEs and 15+ of regular contributors, illustrators to ensure timely delivery of quality content and timely payment. • Facilitated conversation amongst key stakeholders to inform product strategy, design, roadmaps, and timelines. Notable Contributions: • Successfully expanded FilFan.com user base and page views by 50% (YOY). • Transformed FilFan.com from a dry bulk news website to an engaging entertainment online outlet. • Laying out the key entertainment products roadmap including Cinema Guide, Events Guide, and TV Guide. • Credited with strengthened new partnerships with big players like Google, Twitter, Instagram and Facebook through content partnerships. • Established network of highly efficient contributors.
Managed an experienced team of web editors and assisted in managing the editorial direction on FilFan.com while actively ensuring copy is on-brand and consistent concerning style, quality, and tone of voice. • Led the editorial planning process - daily, monthly and longer term as required. • Managed the day-to-day execution of the editorial calendar. • Evaluated website traffic and formulated strategies to amplified web through social media networks, marketing and content updates. • Closely worked with designers, engineers, project managers to recommend and influence product improvements for both the editorial process and the end-users editorial experience.
Reviewed and edited draft content for spelling and grammatical errors to ensure accuracy and conformity to in-house philosophy and overall standards. • Contributed to sub-editing layout, critiquing pictures, launching titles, developing style guides, creating and publishing content using a CMS. • Participated in team brainstorming activities and assisted in content planning and writing.
Produced timely and accurate content on entertainment trends under the direction of the Managing Editor. • Closely worked with a team of 15+ photographers and editors to provide stories and photo-driven features. • Consistently updated the editorial board on concurrent entertainment and events. • Enhanced productivity through organizing news flow by building contacts, searching and investigating stories, press releases, and other media, and interviewing celebrities. • Summarized contents for the web-version of the paper and provided ‘live’ feed and real-time blogging to broadcast important events.
Competently represented the Egyptian TV with the "Shawshara" (An Arabic TV Program based on the popular American TV Program The Insider) on Nile Life Channel. • Actively participated in various interactive television reportages with numerous prominent influencers and celebrities. • Collected and analyzed facts about newsworthy events by interview, investigation, or observation.