Cairo, Egypt
Managed Arabic content for DAZN Arabia across platforms during the FIFA Club World Cup 2025. Created, published, and localized engaging content tailored for the Arab audience. Led TikTok strategy with creative football-centric concepts to boost engagement.
Curated football-related content and live coverage. Increased engagement rates significantly on Instagram and Facebook. Managed the official YouTube channel, including: Streaming matches and handling live content logistics. Tracking video performance and analyzing audience behavior to optimize future uploads. Coordinating thumbnails, titles, and publishing schedule based on trend.
Created engaging social media content to showcase academy activities and attract new players. Developed and implemented digital strategies to grow followers and increase engagement. Monitored account analytics and adjusted content plans for better reach and interaction. Captured and edited photos and videos of training sessions and matches. Covered matches in real time, both remotely and on-ground, with pitchside experience.