Berlin, Berlin, Germany
I am a dual-skilled engineer with an MSc in General Management from the Aix-Marseille Graduate School of Management, France & Suffolk University, Boston, and a BSc in Electronics and Communications Engineering from the University of Cairo, Egypt. My expertise spans Strategy, Full-Funnel Growth, Paid Marketing (Digital & Offline), MarTech, CRM, Retention & Engagement, Product, Pricing & Packaging, Partnerships Revenue, and Data Science. I bring over a decade of experience designing and executing end-to-end growth strategies—from acquisition and activation to retention, monetization, and revenue expansion. I’ve led the planning, execution, and optimization of paid media across digital channels (Search, Social, Display, Programmatic, SEO) and offline channels (TV, OOH). My work includes budget allocation, attribution, media mix modeling, tracking infrastructure, automation, and performance reporting all grounded in measurable business impact. Beyond growth and marketing, I’ve led the development and launch of new products from scratch, collaborating cross-functionally with product, tech, design, finance, and legal teams to bring new solutions to market and unlock additional revenue streams. Having operated across B2C, B2B, and B2P models, I bring a revenue-first, cross-functional mindset, aligning closely with marketing, product, data, partnerships, finance, and other stakeholders to drive sustainable, full-funnel growth. I’m passionate about building high-performing teams, crafting strategic roadmaps, with a commitment to scaling impact, accelerating growth, and shaping the future of revenue leadership.
-Managed strategically and operationally digital marketing in 20 countries. -Direct responsible for +8 Performance marketing channels. -Scaled overall traffic and conversions and by improving traffic quality. -Owner of Mobile App Marketing: planning campaigns,Technical implementation to final analysis -Owner of Display + Dynamic Ads Remarketing “Google GDN" -Creates, manages, & optimizes marketing campaigns within the following channels; GDN, SEM, Facebook and Twitter. -A/B Testing, data collection, drafting of reports and statistical analyses.
To find innovative usages of NFC mobile phone involving SIM cards • Prospect of use assessment • Environment analysis, market analysis & value chain • Recommandations & Running proposal
Technical support for all data solutions: iPhone, Android, Blackberry (BES & BIS), USB modems and 3G routers-Testing new data products, Technical product owner (iPhone & Mobile internet) Conducting technical trainings to other teams (Apple product specialist)- Testing new data products, maintain overall ownership of user’s issue & Service, Working as 2nd line Technical support, Creating tickets using siebel tools. Mobile marketing specialist (internal mission of six months).
Meet with channels/customers to understand their current technical environment, key business issues/drivers, and future technology requirements. Worked closely with customers on the technical requirements to provide technical solutions – Identified requirements, including technical details sufficient for product definition.