Kulim, Kedah, Malaysia
8+ years of experience across journalism, digital media, communications, and public affairs, with a current focus on external communications, government relations, and stakeholder engagement. Lead scope includes government engagement, official visits, protocol management, stakeholder strategy, academic collaborations, and cross-functional coordination to ensure structured execution and consistent follow-through. Career foundation in journalism built strong capabilities in writing, accuracy, and fast-paced communication, followed by roles in internal communications, digital strategy, and corporate communications. Experience spans end-to-end communication environments — newsroom, internal, digital, and external — with strong capability in managing complex stakeholder requirements and delivering precise execution. Detail-driven, structured, and execution-focused, with consistent delivery of clear, reliable outcomes across multiple stakeholders and priorities.
1. Manage government-related engagements by coordinating official visits, preparing briefing materials, arranging protocol requirements, and ensuring timely follow-up actions to maintain strong relationships with government and regulatory stakeholders. 2. Manage stakeholder engagement activities through planned touchpoints, consistent communication, accurate stakeholder profiling, and timely follow-ups to strengthen visibility, trust, and relationship continuity. 3. Coordinate interdepartmental Public Affairs requests involving stakeholder-related matters by managing approvals, compliance checks, sponsorship/donation applications, clarifications, and follow-up actions to ensure smooth and timely resolution of requests. 4. Plan and coordinate annual academic engagement programmes, including MoU activities, student visits, and collaboration events, while maintaining accurate and complete academic partnership documentation. 5. Lead Public Affairs administrative functions by overseeing budget tracking, expense documentation, supplier payment cycles, reporting requirements, stakeholder database updates, and continuous process improvements to ensure an organised and audit-ready department. 6. Leverage AI tools to enhance operational efficiency by supporting data organisation, document drafting, reporting accuracy, and workflow automation for smoother day-to-day operations.
1. Created internal and external communication materials — including press releases, newsletters, and social media content — ensuring consistency in tone and narrative. 2. Built and maintained strong relationships with media outlets and journalists to strengthen corporate reputation and support proactive coverage. 3. Managed intranet content updates to align internal messaging with company priorities and employee engagement objectives. 4. Contributed to brand presence and public engagement by supporting corporate participation in job fairs, trade expos, and communication campaigns.
1. Developed and managed multi-platform social media content aligned with brand tone, campaign goals, and communication strategy. 2. Tracked and analysed engagement metrics to optimise content performance, improve reach, and support digital campaign effectiveness. 3. Ensured consistent brand presentation across all channels, maintaining voice, style, and visual standards in daily postings and responses. 4. Actively engaged with followers to build community, address inquiries, and strengthen the brand’s online presence and visibility.
1. Pitched and developed original story angles based on current affairs and ground sentiment, contributing to editorial diversity and public relevance. 2. Conducted interviews with public officials, subject-matter experts, and community stakeholders to produce original, insight-driven content. 3. Collaborated closely with editors to ensure factual accuracy, adherence to ethical standards, and on-time publication. 4. Built and maintained a strong network of sources across government, authorities and local communities to support credible, informed reporting.