Riyadh, Saudi Arabia
Digital Marketing Specialist with 4+ years executing performance-driven campaigns across paid media, SEO, and marketing automation — currently at Red Sea Global, one of Saudi Arabia's largest giga-projects. Technical stack: Google Ads, Meta Ads Manager, Google Analytics 4, Search Console, SEMrush, Ahrefs, HubSpot, email automation platforms, and Tag Manager. Currently expanding into data and applied computing (Diploma, King AbdulAziz University, 2025–2027). What I do: → Manage paid search and social campaigns end-to-end — from audience segmentation and bid strategy to A/B testing and attribution modeling → Conduct technical SEO audits: crawl analysis, Core Web Vitals, on-page optimization, structured data → Build and interpret GA4 dashboards and conversion tracking to tie spend to revenue → Coordinate multi-channel marketing workflows across agencies, F&B brands, and enterprise environments 20+ clients across MENA. CDMP® certified. Arabic (native) | English (professional). Open to Digital Marketing Specialist, Performance Marketing, or Marketing Operations roles — on-site, hybrid, or remote.
- Own end-to-end email marketing via HubSpot — audience segmentation, campaign setup, send optimization, and performance analysis - Build and maintain a monthly cross-channel GA4 dashboard consolidating LinkedIn, Instagram, and X data to inform team decisions - Conduct weekly content performance monitoring; deliver structured observations to senior leads - Run competitor analysis using SEMrush and Ahrefs — produce actionable briefs to identify growth opportunities and improve organic visibility - Coordinate with external agencies and media partners to manage deliverables, deadlines, and brand consistency
- Managed SAR 300K+ in ad spend across Google Ads and Meta Ads for 8 simultaneous clients — delivered ROAS of 3.5x–5x - Reduced cost per acquisition by 31% through audience segmentation restructure and landing page copy testing - Grew combined follower count by 85K+ across client accounts in 18 months through platform-specific content strategy - Produced monthly per-client reports translating Meta Ads and GA4 data into clear recommendations — retained 100% of accounts - Trained 2 junior coordinators on campaign management, reporting, and brand guidelines — reduced onboarding time by 3 weeks
- Grew Instagram from 4,200 to 11,500 followers in 14 months through weekly Reels and Stories engagement campaigns - Produced 40+ Reels and photo shoots per quarter — top Reel reached 180K organic views and drove a fully sold-out weekend - Executed 6 seasonal campaigns (Ramadan, National Day, Founding Day) — delivered 20%+ uplift in reservations during each campaign period
Executed 4 influencer campaigns (10K–100K followers) — earned media value 4x higher than paid spend - Designed 200+ visual assets in Canva maintaining consistent brand identity — contributed to 17% increase in branded search over 6 months - Grew Instagram account organically through structured content strategy, increasing follower engagement and brand visibility