Greater Hartford
All about the writing. Always. Dedicated to the power of storytelling in every way. Strategic communications advisor, children’s book writer, and champion of CT Children’s Hospital. Award-winning communications executive, who led social and digital media for the launch of a Fortune 100 brand. Emmy-nominated writer and producer, forever on the hunt for stories to tell.
Strategic communications for the Chief Medical Officer (CMO) of The Cigna Group. Developing integrated communications strategies. Collaborating enterprise-wide with clinical and business teams on programs and campaigns.
Directed creation and launch of COVID-19 pandemic social and digital media strategy, partnering across multiple state, government, creative and consulting agencies. - Designed COVID-19 vaccine social media strategy, framework and messaging, aligned to broader statewide pandemic communications plans. - Created targeted, customized digital media plans to support vaccine education. - Produced 50+ creative assets to advance advocacy, awareness and vaccine adoption.
Launched a Fortune 100 social media portfolio and channels for RTX, following the largest aerospace merger in U.S. history. - Entrusted to spearhead social media marketing and communication as enterprises navigated through the largest aerospace merger in U.S. history. Included a split of United Technologies (UTC) portfolio, a spinoff of Otis Elevator and Carrier Corp, and the launch of new RTX brand. - Stood up new Fortune 100 social media portfolio and channels for RTX to effectively position new $80B company in the market. - Designed a highly complex, comprehensive and integrated social media strategy to support brand differentiation across platforms. - Led a global cross-functional team. Guided digital partnership across 4 brand teams. - Accelerated and activated engagement among 200K employees.
Built and led an award-winning social and digital media team for a Fortune 100 company. - As the 1st social media employee at UTC, advocated for and established a corporate social media team. - Spearheaded the creation of award-winning and co-branded social and digital media campaigns. - Built digital storytelling strategies, brand partnerships, and creative content to engage, educate, influence, and activate target audiences across corporate channels. - Managed content development and creation for corporate channels. Oversight of 5 creative agencies. - Secured top-tier national and international media coverage to elevate the company and its brands. - Served as corporate spokesperson and entrusted in crisis. - Designed governance policies for social media. Created a social media training program for 85k employees in 40+ countries. - Championed integrated communications strategies, brand messaging, and narratives to advance key programs and initiatives for HR, Digital/Tech, Investor Relations, Community and Public Policy teams. - Founded 2 global Digital Media Councils to build collaboration, drive alignment & share best practices. - Wrote, produced an Emmy nominated documentary to spotlight Medal of Honor recipients.
Leveraged early news experience and expertise to drive media strategies. - Built integrated communications strategies to advance recruitment, corporate social responsibility, U.S. and international government relations initiatives. - Led a nationwide campaign to promote the company's $1B investment in employee education, which earned positive media coverage via NYT, CBS News and TIME. - Wrote press releases, provided media training and served as a corporate spokesperson.
Wrote and produced various NBC Connecticut live daily newscasts (5-6p.m., 6p.m., 11p.m.) - Guided editorial decisions, rundown development, script writing and live broadcasts. - Special projects producer for election night coverage, medical and investigative reports.