Moe Elrifai

Head of Government Relations and Industry Affairs at the ASX

Greater Sydney Area

About

As a senior leader with extensive experience across government relations, corporate affairs, communications, and industry engagement, I understand the power of strategic relationships and effective communication as critical enablers of organisational success. My career spans leadership roles in both government and corporate sectors, including my current role as Head of Government Relations and Industry Affairs at ASX. I bring a commercial and outcome-driven approach to complex stakeholder environments, with expertise in navigating high-profile issues, shaping industry narratives, and influencing policy outcomes. I have led cross-functional teams to deliver impactful advocacy and engagement strategies that strengthen trust, enhance reputation, and position organisations as trusted partners with government, regulators, industry, and the media. My career journey blends an early foundation in local government communications with global experience at leading communications agency Ogilvy & Mather (WPP). I’ve successfully delivered campaigns with award-winning impact and led transformative communications strategies, including supporting critical government stimulus measures like JobKeeper and Early Release of Super during COVID-19. At ASX, I’ve managed high-stakes corporate affairs and government relations initiatives, reinforcing the company’s role as a key player in Australia’s financial markets. Passionate about driving positive outcomes for businesses and communities, I thrive in complex environments that require strategic problem-solving, collaborative engagement, and clear communication. Outside of my professional roles, I’m committed to supporting social causes, including co-founding The Community Brave Foundation in 2012. I enjoy expanding my network and welcome new connections. Contact me through LinkedIn or by email.

Experience

  • Head of Government Relations and Industry Affairs at ASX
    Jan 2024 - Present · 2 yrs 7 mos

  • Australian Taxation Office (6 yrs)
    • Assistant Commissioner Corporate Affairs
      Jun 2022 - Jan 2024 · 1 yr 8 mos

    • Assistant Commissioner Digital Experience
      Feb 2020 - Jun 2022 · 2 yrs 5 mos

    • Assistant Commissioner Marketing and Communications
      Jul 2021 - Oct 2021 · 4 mos

  • Manager - Communications and Engagement at NSW Department of Industry
    Sep 2017 - Feb 2018 · 6 mos

  • Department of Family and Community Services (NSW) (2 yrs)
    • Strategic Communications Manager
      Oct 2015 - Sep 2017 · 2 yrs

    • A/Director Strategic Communications
      Feb 2017 - Jul 2017 · 6 mos

  • Assistant Director - Communications at The Fair Work Ombudsman
    Mar 2013 - Oct 2015 · 2 yrs 8 mos