Islāmābād, Pakistan
Led Product for the Buyer Promotions domain, owning both buyer and seller funded growth levers. Launched 11 distinct promotional mechanisms across vouchers, bundles, and shipping programs, significantly expanding the platform’s incentive capabilities. Improved in app visibility and discoverability of promotions, driving higher adoption and participation rates. I Introduced co funded programs that increased seller subsidy contribution, reduced platform burn, and strengthened the long term sustainability of promotional investments.
Led the conceptualization and development of HBL’s Digital Committee extension within the HBL Konnect app. Defined product vision and objectives through ideation sessions, opportunity analysis, and market sizing. Conducted competitor benchmarking, user journey mapping, and wireframing to optimize UX. Evaluated financial feasibility and risks to ensure a sustainable, strategically aligned product launch.
Was responsible for Industry Research Reports. Over the course of my employment, i've analyzed 40+ competitors each in the following Industries & Niches 1) Agritech 2) Social Listening, Marketing Tools, 3) AI & ML Driven customer experience management 4) Smart Home Automation 5) Affiliate Networks 6) SEO Coglomerates Evaluated Business Strategies, Market Rollouts & Growth Strategies Drafted Expansion Roadmaps and innovative Strategies Conducted Internal Audits, & documented findings to develop improvement processes.