Boston, Massachusetts, United States
At McKinsey, I lead major transformations for companies in financial services, healthcare, and the social sector, helping senior leaders cut through ambiguity and turn big technology bets into real business outcomes. I'm as invested in the people I work with as the outcomes we deliver, whether that's mentoring the next generation of women in tech or building the kind of team culture where everyone can do their best work.
Built customer segment analysis to inform development of digital sales product for a third-party logistics carrier
Managed production budget and owned 10+ client relationships for strategy and technology projects Led cross-functional team of business, design, and technology experts to build websites and mobile applications for clients, integrating client goals with technology solutions Designed strategic vision for company, including creation of 3-year marketing and operations plans
Co-led business development efforts from pitch to acquisition, including scope, timeline, and budget estimates Developed and implemented multi-channel digital engagement and content marketing strategies; project lead on accounts including a global pharmaceutical company, a major telecommunications company, an animal health company, and several non-profits Collaborated closely with creative, technology, and advertising teams to produce wide range of digital media (including websites, videos, infographics, and interactives) for U.S. and global audiences. Trained team of four account executives to assemble project timelines, devise strategies, and facilitate flexibility of support to accommodate changing client needs
Planned and executed website and social network communications campaign around federal health care legislation Coordinated advertising, technology, and creative teams to develop, launch, and manage over one dozen digital campaigns and websites Created daily blog and social media content for policy-driven advocacy efforts; regularly prepared and analyzed metrics to identify best-performing content and targeting
Wrote fact sheets and letters to editor for non-profit and issue-based clients; created and maintained targeted media lists; composed and distributed press releases and media advisories to local and national news outlets
Outlined marketing and outreach plan; conducted competitor research and compiled analysis; wrote student health education workbook to be used in FIMRC's health outreach efforts in Uganda; contributed articles to monthly newsletter