Switzerland
Global marketing and growth executive with 20+ years of experience turning marketing into a measurable growth lever, not a support function. I work upstream of sales, helping businesses sharpen portfolio choices, value propositions, innovation adoption, and go-to-market execution in complex international environments. My background spans B2B, B2B2C, consumer, and professional businesses, with a strong track record of leading transformation across brand, category, and commercial marketing while partnering closely with ExCo, Sales, Product, and R&D to drive growth under real-world organizational and budget constraints.
Responsible for developing and executing the marketing and commercial strategies to deliver on O-I's ambition to "put the power of glass within reach of everyone, every day". In charge of driving growth specifically for Beer, Food and NAB categories globally. Member of the Global Commercial Leadership Team. Key Achievements: - Developed and drove senior leadership alignment for Where-to-Play and How-to-Win priorities across 5 categories and 10 country groups - Established the marketing function as a growth enabler upstream of sales - Drove targeted growth in strategic sub-categories (eg sparkling water) through close partnership with local teams - Led customer engagements and piloted co-marketing projects resulting in above-benchmark in-store sales impact
Responsible for driving growth through both B2C and B2B marketing. Unlocked multi-million dollar budget to work with leading, fast growing marketing agency on breakthrough social-first approach. Built high-performing marketing communications team, creating new-to-the-company Content and Digital Marketing roles. Member of the Global Commercial Leadership Team. Key Achievements: - Repositioned glass packaging from a commodity to a higher-value strategic choice with target customers - Restaged the O-I brand to drive stronger differentiation - Spearheaded Thought Leadership for the company and select senior executives, achieving best in class metrics in the industry - Implemented ABM and strengthened marketing communications relationship with key accounts team - Built customer relationships at C-Suite level and with hidden buyers to nurture leads and increase scope of collaboration - Delivered positive ROI / ROAS, share gains for O-I and measurable in-store impact for glass sales (up to high single digit growth) with minimal social media budget. - Strengthened marketing capabilities, planning discipline, and measurement to improve commercial relevance and execution quality.
Responsible for driving scale and globalizing the marketing communication transformation success I led in Europe across the rest of the O-I country groups. With a team of 6 direct reports, developed processes, marketing material and training material for 10+ local and global marketers to harmonize best practices and approach across 10 country groups. Key Achievements: - Restaged the static local online catalogs into a locally-customized global lead gen platform integrated into our CRM - Generated savings by moving from heavy printed sales materials to digital enablement - Set the vision for, and initiated the development of content strategy for the company - Launched a quarterly newsletter, translated into 4 languages to nurture leads - Launched the first O-I Design Book
Responsible for global brand strategy, equity and innovation for the affordable brands of the Wella Professionals portfolio (Kadus, Londa, Clairol Professional). Led the global multi-functional and agency teams to develop new products and services, from concept writing to full launch toolbox, including visuals, advertising, social media plans, sales tools and training material, hairdresser training, in-salon decoration, promotion templates, gifts with purchase etc. Developed the brand's digital and social media strategy. Collaborated with EMEA region and local counterparts to turn around or accelerate growth in key countries, defining marketing calendars and media plans. Coached and developed 3 assistant brand managers and led an internal training / industry awareness program. Key achievements: - Rejuvenated the affordable brands of the portfolio with a new brand purpose - Increased branding via consistent visual identity and brand experience across touchpoints - Exceeded the brand's sales objectives in key EMEA countries by an average of 10% - Led the multifunctional team to develop meaningful product and service innovation - Built fashion credibility for the brand by launching seasonal trend collections - Grew team (internal and agencies) capability at time of internal changes - Improved acceptance of global templates and tools by increasing collaboration with local couterparts - Generated synergies and significant cost savings by optimizing the product portfolio across the globe - Developed the sustainability strategy and short/mid term action plan for the business unit
Responsible for global innovation on Max Factor's biggest segment and for total brand campaign. Managed 1 direct report and a cross-functional team of 15+, leading them to develop product and trend collections from concept to launch toolbox, including TV and print advertising, website updates, email marketing, permanent and temporary in-store marketing, sales tools, ER and media planning guidelines. Deployed materials to country teams via internal launch events or annual distributor conferences to maximize understanding of key messages, use of global templates and potential for great local amplification. Key achievements: - Designed and launched award-winning products in extremely accelerated timings - Created the engine for brand growth (5-year innovation pipeline) - Step-changed the qualification rate of advertising - Developed and championed a communication toolbox simplification project - Established and led a marketing training calendar for the business unit's marketing team
Responsible for the Max Factor lips business. Managed the brand's lips innovation globally (except US and Japan), from concept development to launch toolbox (TV, print and online advertising, website updates, permanent merchandising, in-store launch campaign, ER, media planning recommendation) and roadshows to present the new products and tools to local teams. Led cross-functional team on all lips projects. Collaborated closely with local counterparts to ensure toolboxes would meet their needs. On the side, also led the Geneva recruiting team (attract best talents from Geneva universities). Key achievements: - Exceeded objectives on Lipfinity range by 30% via new line-up architecture,packaging and sublines - Redefined the innovation strategy to remain competitive whilst matching internal constraints - Led the launch of award-winning, value-creating products on accelerated timings - Built fashion credibility with seasonal trend collections leveraging top Fashion Make-Up Artist - Drove awareness of P&G Beauty brands and attracted talent with the first-ever Beauty recruiting event
Managed all marketing and corporate communications activities for a $14MM network laser printer sales and service provider. Supported VP in building the marketing department. Set up basic processes such as marketing calendar, CRM, competitive analysis. Collaborated strongly with Sales and Customer Service departments. - Product management - Product & Web services training (for sales force, customer service employees and for customers) - Website traffic growth and e-business development / WebTrends analysis - Leads generation - Trade shows - Sales tools development - Referrals program - PR - Advertising - Internal communication - Customer relationship marketing (e.g. events, loyalty programs, etc) - Relationship management with OEMs
Internship at IBM Global Services
Internship as head of children's clothing aisle, responsible for planograms, temporary decoration tools and stock management during summer sales and back-to-school periods.