Michael Chow

About

A senior integrated marketing communications leader with experience that crosses many industries including financial services, high-tech, telecommunications, and business services. Specialities: Integrated marketing strategy and creative execution. Acquisition, CRM, strategy, integrated marketing, online, direct marketing, email, retail, branding, value proposition, customer insight, telecommunications, internet, video, product launches, coaching, mentoring, budget development.

Experience

• Freelance at Self-employed
  Apr 2024 - Present · 2 yrs 4 mos

  Web development support - Contement Management & Review - Content Development - QA

• Sinai Health Foundation ()
  • Development Officer, Integrated Marketing
    Dec 2022 - Mar 2024 · 1 yr 4 mos

  • Coordinator, Integrated Marketing
    Mar 2021 - Dec 2022 · 1 yr 10 mos

• Senior Marketing Manager - Contract at Educators Financial Group
  Oct 2019 - Jan 2021 · 1 yr 4 mos

• Meridian Credit Union (8 yrs)
  • Senior Marketing Manager, Payments
    Aug 2016 - Jun 2019 · 2 yrs 11 mos

    Launched all marketing communications for a new Meridian family of six Meridian personal and three Business credit cards.

  • Senior Manager, Marketing Communications
    Jun 2013 - Aug 2016 · 3 yrs 3 mos

    Led integrated brand and retail marketing communications.

  • Marketing Manager, Acquisition
    Jul 2012 - Jun 2013 · 1 yr

    Led key Member acquisition campaigns and initiatives. Included RRSP, Mortgage and deposit campaigns.

• Account Director at Quizative
  Oct 2010 - Jul 2011 · 10 mos

  Account lead for an innovative Digital Agency that helps clients navigate the digital landscape. Now part of Cundari Group Inc.