Tabuk Region
I build and scale deeptech businesses that accelerate the clean energy transition. Over the past 17+ years I’ve helped take grid‑scale energy storage from first‑of‑a‑kind projects to multi‑billion‑dollar platforms, and enabled giga‑scale renewable systems. As part of the founding team at Fluence, now one of the world’s largest energy storage technology providers, I helped to establish the business and drive scale-up - through to unicorn, a $4.7bn IPO and beyond. As Managing Director, I led the Western Europe & Middle East sales organisation, cultivating strategic partnerships, building high-performing teams and transacting over $1bn in energy storage solutions. Today, I serve as a flexibility leadership team member at ENOWA, the clean energy and water company of NEOM, where I lead all efforts related to energy storage - a cornerstone of NEOM's ambition to achieve the world's first at-scale 100% renewable power grid. Earlier in my career, I helped develop Europe’s first commercial utility‑scale battery project, building directly on my doctoral research and giving me a front‑row seat to the rise of modern battery storage. That mix of technical grounding and commercial execution still shapes how I work with teams, investors and policymakers today. I’m also a recognised voice in the sector: a Forbes 30 Under 30 honouree that's delivered ~500 speaking engagements (TEDx, UN, COP, One Young World, Oxford University), grown a 50,000+ (top 0.002%) following on LinkedIn and authored the seminal Volta Foundation Battery Report (100,000+ downloads). I use my platform to demystify energy storage, highlight emerging technologies and explore how AI and data can reshape clean energy systems. Alongside my corporate roles, I advise governments, infrastructure investors and technology startups on strategy, commercialisation and scale‑up execution - helping bridge the gap between promising innovation and bankable, real‑world projects. Focus areas: energy storage & battery technology | cleantech innovation | AI in energy systems | smart grids | infrastructure investment | sustainability strategy | entrepreneurship | angel investing
Additional responsibility for emerging and novel storage technologies that could hedge BESS LFP supply chain or be directly competitive on use-cases in the 2030-2040 time horizon.
Function founder and flexibility leadership team member of NEOM's clean energy & water company, responsible for establishing and scaling a grid-scale energy storage business unit and building a 100% renewable power grid by 2030 in Saudi Arabia.
Advisor to the Group of Experts on Cleaner Electricity Systems, a subsidiary body of the Committee on Sustainable Energy.
Authored in-depth technical and market analysis with a focus on grid scale energy storage trends. The Battery Report is the industry’s “most read” with over 625,000 views and 100,000 downloads.
Leading Fluence's sales organisation for Western Europe & Middle East, accelerating post-IPO growth. • Annual budget setting and strategic oversight on sales KPIs • Over $1 billion / 2.2 GWh of cumulative order intake with significant YOY growth • Hiring, mentoring & management of 8 direct reports & >40 matrixed deal team contributors • Strategic management of key stakeholders and accounts • Sales operational efficiency and continuous improvement responsibility • Marketing, strategic planning, competitive positioning and product roadmap engagement • Public speaking, advocacy and thought leadership via all mediums
Founding member of energy storage deeptech company - achieving $1B unicorn valuation in under 3 years. • Responsible for establishing and scaling up international expansion in EMEA. • Transformed the region from a zero to a multi-hundred million dollar annual revenue business • Personally drove the origination, negotiation and close of over 20 supply & services contracts • Customer segmentation and strategic positioning • Creation of sales processes, templates and tools • New market entry into the Republic of Ireland, growing it into Fluence’s largest subregion • Policy advocacy: steering committee member of Electricity Storage Network & Power Responsive • Successful stealth launch and positioning of our 6th-generation technology