Martin Liebl

Senior Director Product Management | Marketing | Business Strategy | Leadership | Cross-functional Teams | Business & Product Development | Strategic Planning

Seattle, Washington, United States

About

Senior Director Product Management with strong technical background combined with a good sense for business and customer needs, reinforced with strong communication skills towards upper management and customers. Defining impactful product roadmaps for triple digit millions of dollars portfolio, customer-centric specifications, and business-case driven implementations. Global product responsibility with business development & product launches to execute go-to-market strategies and minimize time to revenue. Building and leading diverse and international teams. Managing development budgets of tens of millions of USD. Member of the product line management team as well as member of the NXP security technology council. International experience, doing business in Europe, Latin America, US, China, Eastern Europe, sensible for the cultural differences and different ways of doing business. Constant learning, e.g. in diverse technical fields including RFID, security, microcontrollers, semiconductor manufacturing, software development and service deployment. Marketing | Leadership | Strategic Thinking | Analytical Thinking | Time Management | Process Development | Business Development | Develop Business Cases | Digital Transformation | Presentation Skills | Engineering

Experience

  • Senior Product Management Director - RAIN at Impinj
    Jul 2021 - Present · 5 yrs 1 mo

    Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things.

  • NXP Semiconductors ()
    • Senior Director Product Management IoT Security & Smart Products
      May 2018 - Sep 2020 · 2 yrs 5 mos

      Global product portfolio and roadmap responsibility for all NXP RFID tag ICs and secure elements for IoT applications summing up to a triple digit M$ revenue; defining and launching platforms for secure smartcard and secure element ICs; driving solutions into Smart Home, Smart City and Industrial segments; facilitating cooperation between product and business lines (BLs) to cultivate a portfolio play Shaping of a service platform for security and lifecycle management for secure elements and secure connectivity products

    • Director Product Management - Secure Mobility & Retail
      Feb 2014 - May 2018 · 4 yrs 4 mos

      Built versatile product management team coping with broad portfolio & changing industry requirements; defined strategy, value proposition, aligned with the product & BL management team; responsible for product roadmap definition & execution across 10 product platforms; responsible for mobile apps and tools development for NFC tags - UX inputs with sprint planning in JIRA; R&D budget responsibility for tens of millions of USD Strong cooperation with regional business development to migrate major public transport projects to NXP’s proprietary technology – for example SUBE, Argentina – St Petersburg – Rio de Janeiro and Sao Paulo – resulting in recurring annual revenue of millions of USD

    • Product Manager - MIFARE
      Aug 2009 - Jan 2014 · 4 yrs 6 mos

      Product owner of RFID transponder ICs under NXP’s MIFARE brand; coordinating cross-functional teams in R&D, operations, marketing, and application support; responsible for the product roadmap, product launch, lifecycle management and technical lead for customer communication; interface to worldwide sales and business development; developing partners and projects with a focus on Latin America, China, and Eastern Europe Building up a worldwide network with customers, infrastructure providers and system integrators resulting e.g. in strategic partnerships for localized product certification and sales representation in Brazil and Colombia

  • Infineon Technologies Austria AG ()
    • Project Manager and Concept Engineering
      Aug 2004 - Jul 2009 · 5 yrs

      Project management for RFID ICs with in-house development and external development partners; inter-facing to outsourced non-volatile memory cell & module development; responsible for chip specification in cooperation with lead customers & marketing; participated in RFID/EPC standardization groups

    • Digital Design Engineer and Technical Project Manager
      Aug 2000 - Jul 2004 · 4 yrs

      VHDL design, synthesis & layout support for digital modules; specified/optimized digital modules for area, speed & low power; supported activities in test, analog design & layout; hardware project management