Calgary, Alberta, Canada
Retail Operations & Brand Execution Specialist With 25+ years of front-line retail leadership, I specialize in the intersection of high-velocity operations and strategic design-build execution. I translate complex retail strategies into highly optimized, high-performing physical environments. Core Competencies & Operational Expertise: • Strategic Operations & P&L: Stabilizing legacy environments, executing Change Management, and developing high-performance teams. • Design-Build & Space Planning: Executing comprehensive showroom assessments, mapping revenue zones (optimizing the "Invariant Right"), and managing visual merchandising rollouts. • System Optimization: Recalibrating baselines and bridging traditional workflows with emerging tech to give time back to front-line teams. • Brand Execution & Community Marketing | Founder, Matt Drinks Local & 90's at Noon content series. Leveraging grassroots storytelling and high-fidelity curation to filter the noise and deepen brand connections. Creator of the LinkedIn-exclusive diagnostic series: 🚧Proceed with Caution. Whether I am executing a physical showroom reset or evaluating digital workflows, my goal is always the same: cut through the operational static, optimize the baseline, and drive results with absolute intention. Open to roles in: Retail Operations, Design-Build Projects, and Strategic Store Leadership. B-263-54 ♠
Provide freelance space planning, visual consulting, and high-fidelity 3D rendering for residential and local commercial design projects. Partner with clients to translate spatial concepts into functional layouts, managing project scopes, material timelines, and aesthetic execution.
Consistently exceeded sales targets by implementing targeted 1-on-1 staff coaching, resulting in a #1 company-wide ranking for Average Transaction Value (ATV), Average Ticket Price (ATP), and Units Per Transaction (UPT). Strategic Brand Deployment: Deployed to the Montreal market during a critical regional management transition to stabilize brand execution standards and support high-level hiring initiatives. Regional Leadership & Training: Hand-selected by leadership to travel, onboard, and train new Assistant Management in neighboring markets, standardizing operational excellence across the region. Visual Merchandising & Operations: Directed high-impact visual merchandising strategies and streamlined inventory control systems to measurably increase product visibility and reduce shrinkage.
Revenue & Margin Growth: Drove YoY sales and margin increases across both retail and B2B commercial channels by establishing a high-performance, metrics-focused team culture. Logistics & System Engineering: Architected and implemented a routed delivery system across regional markets (Manitoba & Alberta), optimizing the supply chain for high-demand parts. Network-Wide Merchandising: Designed innovative merchandising, storage, and operational layouts that were officially adopted as best-practice examples for PartSource locations across the regional network. Technology & Strategy Leadership: Served as Chair of the Business Advisory Group, reporting directly to senior leaders on the integration of retail tech and communication platforms (Workplace, Microsoft suite). Financial & Ops Management: Managed monthly P&L, optimized budgetary expenses, and developed in-store programs that consistently exceeded targets for corporate initiatives like the JumpStart charity.
Revenue Generation: Accelerated retail business growth by 10% YoY through elevated customer experience and targeted counter-staff execution. Project Management: Selected by senior leadership to spearhead a major store renovation project in the Calgary market, while assisting on structural remodels in Winnipeg and Saskatoon.
Operational Excellence: Achieved and maintained an exceptional 98% store audit score by optimizing department standards, including end-caps, stack outs, and impulse bins. Cross-Functional Leadership: Directed a 10-person cross-functional team during a comprehensive store renovation, reporting directly to the corporate field merchandiser and GM. Technical Integration: Acted as the primary in-store IT specialist, providing critical technical support and systems troubleshooting for the management team and store owner.