Frechen, North Rhine-Westphalia, Germany
20 years of experience in Large Format Digital Printing (LFP) and Advertising Technology through purchasing, quality management, sales and marketing. Responsible for Product Management and development of business sector Visual Communication at Antalis since 2011. Specialized in POS applications, product development, product marketing and leading marketing campaigns to increase sales volume. Productmanagement: • product launches & communication • market and price monitoring • analysis of product trends and competitors • pan-european product development • conception of marketing tools • conception of technical documentation • ERP product master data maintenance (SAP) • portfolio & life-cycle management Marketing: • planning and executing of campaigns • marketing budget and activity planning • CRM target group analysis • loyalty & new customers acquisition • project responsibility for leading exhibitions • editorial publications and advertisement Sales: • Inside & field sales support • customer-specific product solutions • technical support • customer inquiries