Henderson, Nevada, United States
As the Director of Product Strategy at Method, I lead a team of over 70 professionals in delivering excellence across various sectors, including Pharma, Fintech, Industrial, and Retail. I have successfully led a project team in building an enterprise-level GenAI/Agentic AI platform for over 900 companies, consulted with businesses to accelerate AI rollouts, and implemented a change management plan to increase productivity and efficiency. I also developed internal processes to track and quantify the value of initiatives, contributing to the growth and success of the product department. With over 15 years of experience in digital strategy and marketing, I have a proven track record of driving revenue growth and customer engagement. At Intuit, I led the planning and execution of a data-focused marketing ecosystem for Mint and Turbo products, resulting in improved online targeting and a scalable B2B pricing system. At Epsilon, I strategically turned around a key hospitality client relationship, reversing revenue decline into a $30M P&L by implementing automated marketing processes and lifecycle marketing techniques. I am passionate about leveraging data and technology to create personalized and impactful customer experiences.
Supervised and mentored a 70+ product department and delivered excellence across all my client projects - in Pharma, Fintech, Industrial and Retail sectors. I led a project team in building an enterprise-level GenAI/Agentic AI platform for 900+ companies, consulted with businesses to accelerate AI rollouts, and successfully implemented a change management plan to increase productivity and efficiency. Additionally, I developed internal processes to track and quantify the value of initiatives, contributing to the growth and success of the product department.
Led the planning and execution of a data-focused marketing ecosystem for Intuit's Mint and Turbo products, resulting in improved online targeting and a scalable B2B pricing system. • Drove efforts to improve online & email targeting, resulting in 9x BAU methods and reduced opt-outs. • Constructed a scalable B2B pricing system across multiple verticals to optimize revenue streams. • Introduced revenue-impactful machine-learning capabilities and models to enhance user experience.
In my role as Senior Director of Digital Strategy at Epsilon, I strategically turned around a key hospitality client relationship, reversing revenue decline into a $30M P&L. By implementing automated marketing processes and lifecycle marketing techniques, I enhanced personalized customer experiences across various industries. I built collaborative rapport with senior client leadership, devised real-time marketing ecosystems, and designed member-based initiatives for Fortune 500 clients.