United States
I’m a digital-native marketing leader who helps brands drive transformative growth by building disruptive marketing, commerce, and customer experience strategies that strengthen brand impact, deepen customer engagement, and unlock revenue. A full-stack operator, I build high-performing, inclusive teams and bring creative, analytical, and operating discipline to complex growth challenges. My experience spans leading transformation at Fortune 500 brands to scaling DTC and digital disruptors, with P&L ownership of more than $300M. My work sits at the intersection of modern marketing, commerce, and AI, connecting brand strategy, performance marketing, CRM, analytics, retail expansion, Amazon, influencer marketing, partnerships, creative, with emerging areas like agentic commerce and personalization into high-impact strategies that move revenue and strengthen market position. That breadth of expertise has helped me launch new revenue channels, redefine customer engagement, craft more agile go-to-market plans, create real relevance with next-generation customers, and build competitive advantage. Recognized for my ability to turn insight into action and influence change, I break down silos to drive strategic shifts, improve performance, and scale profit. I’ve built cross-functional and innovative roadmaps for brands including ARMRA, StockX, TULA Skincare, PepsiCo, Roc Nation, Lululemon, IPSY, Microsoft Xbox, Marriott International, and SiriusXM. Brand Strategy & Positioning • Omnichannel Growth & Commercialization • AI & Agentic Commerce • Customer Acquisition & Retention • Paid Media & Performance Marketing • Digital & E-Commerce • Experimentation & CRO • Culture & Team Building • Data & Analytics • Subscription & Loyalty • Merchandising & Category Management • Social & Influencer Marketing • Martech & Adtech • Creative Leadership & Integrated Marketing • Market Expansion & Demand Generation
✨ Unlocking data-driven growth, strengthening customer engagement, shaping transformative experiences, and scaling a category-defining brand.
Fractional leadership and strategic advisory for startups, scale-ups, and enterprises navigating brand transformation, accelerating digital commerce and AI adoption, and unlocking their next phase of commercial growth.
📦 Executive growth and DTC marketing leader responsible for driving revenue expansion across IPSY's portfolio of subscription brands and e-commerce channels. Lead innovative department outside traditional marketing framework to generate over 90% of IPSY’s annual growth, reporting to company President. Manage a cross-functional team and P&L overseeing member acquisition, retention, LTV, and engagement, guiding strategy from commercial planning through execution. Own revenue and performance delivery across digital experience, global paid media, creative strategy, influencer, organic growth, loyalty and referral programs, as well as product, advanced analytics, and engineering initiatives.
🛒 Senior marketing and revenue leader for prestige omnichannel beauty brand TULA Skincare, managing transformation and exit from private equity for new Procter & Gamble ownership. Focused on sustainable and profitable growth across all consumer touchpoints (retail, DTC, Amazon) while responsible for setting long-term vision and strategic brand priorities. Directed $150M P&L and team of 20+ responsible for global marketing, full funnel paid media, DTC e-commerce, Amazon and marketplace expansion, influencer marketing, retention and loyalty, data and analytics, BI, CX, and all technology (UX, digital product, CRO, and engineering).
🚀 Led 4X revenue growth to $800M+ across global markets. Set global vision, delivered omnichannel strategy, guided cross-functional go-to-market initiatives, and managed execution of breakthrough customer acquisition, retention, and brand marketing campaigns for hyper-growth marketplace and app. Built full-funnel strategy and execution while continually seeking out innovative approaches to marketing transformation, global paid media, measurement, creative, digital experience, consumer activations, brand storytelling, and social engagement. Often functioned as proxy CMO around pivotal business decisions, including international expansion, investment strategy, customer data, and brand building.