Germany
The problem? Telecom can be complex. The solution? Lead with clarity, empower people, and design from the customer’s point of view. At every stage of my career - from prepaid innovation in Serbia to commercial transformation in Denmark to revitalizing Slovak Telekom’s B2C offer - I’ve seen that progress starts with clarity: a sharp strategy, clear roles, and a shared belief in purpose. Today, I lead B2C Commercial Growth across Deutsche Telekom’s European markets. I’m responsible for cross-market coordination, best practice scaling, and building growth strategies that work in-market and on the balance sheet. And while numbers matter, I never lose sight of what we’re really here to do: connect people with everything that matters in their lives - without leaving anyone behind. That’s what drives me. My leadership principles: Empower people and let them lead Set high expectations - and keep them strict but fair Say what needs to be said, not what’s expected I don’t believe in buzzwords. I believe in leadership that delivers - and in a brand that won’t stop until everyone is connected.
Recruited to build professional marketing and product organization (Fixed, Mobile and Cloud) with main goals to make business turnaround and shift TDC Business from double digit YoY decline into growing company. Focus on customer centricity and journeys, strategic pricing, transformation and long term positioning of TDC in Danish ICT market. Transform traditional slow silo-based line organization into fast cross-functional Agile organization (Business Lab).
Promoted to build customer (segment) focused Marketing and product organization and implement new B2B strategy by introducing new marketing concepts and strategic pricing. Focus on Customer journeys and NPS in order to reestablish Telenor position especially on SMB market. Managed team of 10 leaders and more than 100 Telco professionals including Segments, Product development, Pricing, BI&CLM, Marketing Strategy, Brand management, Marketing Communication, Customer experience and new growth areas (IoT, Big Data and eHealth).
Hired to apply “stealth marketing” expertise to initiate the telecom leader’s first 1:1 personalized offering as part of the strategy transition from one offer fits all to tailor-made solutions/custom products. Throughout 2 years period role was expanded to Strategy and Channel management with responsibility to lead and execute new Telenor Norway Strategy and Brand platform implementation including new Channel strategy.
Promoted to develop newly established P&L segment position with responsibility for 35% of Telenor Serbia revenues. Built unique and innovative differentiator on Serbian market “My Menu” based on smart pricing through micro segmented approach utilizing “stealth marketing” test and learn methodology.