Mithun Raj

Executive & Sales Leadership Hiring | SaaS GTM | APJ Growth

Pune Division, Maharashtra, India

About

As Country Leader at A.S.K, I help high-growth global SaaS companies build their go-to-market presence in one of the world’s most complex and opportunity-rich markets - India. At A.S.K, we partner with pre-IPO and newly public technology companies across Cybersecurity, AI, Data and Enterprise SaaS to design and execute India hiring strategies that drive revenue, not just coverage. The likes of Zscaler, Wiz, GitLab, MongoDB, Cognition, EDB, Databricks, ServiceNow, Snowflake among others have leveraged our expertise extensively to deliver tangible revenue impact. My 20+ yrs background spans leading sales teams at Gartner, driving B2B SaaS sales, and founding my own GTM consulting firm. That operator & sales DNA shapes how I approach talent; not as headcount, but as market strategy. My focus is on building from zero to scale: hiring Country Managers, Regional Directors, Enterprise AEs, and technical GTM leaders who can win in India’s enterprise SaaS landscape. I am deeply invested in building what I call the “India Engine”, combining structured market mapping (GTM 100), disciplined candidate deep dives, and high-trust client alignment to reduce opportunity cost for leadership teams. Always open to conversations with companies expanding into APJ, revenue leaders building India teams, and ambitious GTM talent looking to build something meaningful.

Experience

  • Country Manager - India at A.S.K
    Jan 2025 - Present · 1 yr 7 mos

    At A.S.K, we partner with some of the world’s fastest-growing SaaS companies — including Snowflake, Wiz, MongoDB, Zscaler, GitLab, EDB, Semperis and other high-growth Cyber, AI, and Data — to accelerate their GTM expansion across APJ. I lead the India business, building what we call the India GTM Engine: a structured, in-market talent approach that combines executive search with strategic market mapping. Through our GTM 100 framework, we proactively map, engage, and assess the top revenue leaders in the region before mandates even formalize. My focus is on hiring disciplined operators; leaders fluent in MEDDIC/MEDDPICC, value-led selling, and forecast accountability and who can build from zero to scale in India’s enterprise, BFSI, and GSI ecosystem. India is a revenue engine for APJ growth. My mandate is to build the talent that treats it that way.

  • Founder & CEO at Sales Panther
    Sep 2020 - Jan 2025 · 4 yrs 5 mos

    Sales Panther is a GTM partner to emerging B2B startups. As sales consulting specialists, we address foreign market GTM challenges and help our clients achieve predictable sales revenue. Structured sales execution on digital B2B channels is our forte. Highlights: - Helped clients penetrate new markets like GCC, ANZ & North America - Supported clients in new revenue growth of $250K USD inside 10 months from new regions - Helped set up & hire the sales team for clients where 66% of team made plan in 1st year - Aligned the Social Selling channels for clients impacting their MQL volumes by over 50% within 3 months of sign up

  • Vice President - Sales & Customer Success at DemandFarm
    Oct 2018 - Sep 2020 · 2 yrs

    Demand Farm Inc. is a SaaS based Account Management Solutions company focussed on B2B organisations. Its solutions help Account Managers create comprehensive digital account plans to drive growth within their individual accounts. I led the global GTM for the company. Responsible for building the founding sales team, setting up the sales function for scale, and delivering top line growth. Highlights: - Helped grow the company from $200K to $1.1 Mn - Helped deliver NRR & Account led growth upwards of 120% - Instrumental in closing some of the largest deals for the company - Helped create a strong channel network with Salesforce

  • Gartner ()
    • Sales Director - Large Enterprises
      Jan 2015 - Sep 2018 · 3 yrs 9 mos

      Gartner is a $1.5 billion firm that specializes in IT Research & Advisory services.It have over 950 analysts focused on IT & Supply chain, and service over 12000 clients worldwide. I was responsible for driving the Go-To-Market of Gartner's IT Advisory services within the Indian Government & Large Enterprises vertical. I led a pan India team, closely engaging with IT Leaders and C-level executives across verticals. I was accountable for sales results, revenue growth, client retention and people management. Led a team of A-grade sales executives and coached them to success in Oil & Gas, Public Sector & Large Enterprise Accounts. Highlights: - Grew & expanded the territory by 3X - Supported the win for the Largest State Government, Oil & Gas Logos for Gartner India - 1st Area Manager to Winners Circle from the territory - 70% of Team made quota/ plan and Winner Circle/ Club 300 in 2016

    • Sr. Account Executive - IT Advisory Services
      Mar 2013 - Jan 2015 · 1 yr 11 mos

      Highlights: - #1 Ranked AE in India for 2014 - 800% of Quota Achievement - Winners Circle & Club 300 Achiever 2013, 2014

    • Account Executive - Supply Chain Advisory
      Jul 2011 - Mar 2013 · 1 yr 9 mos

      Highlights: - Delivered the largest Supply Chain Logo for Gartner in India - Converted marquee wins in Retail, Consumer Goods, Manufacturing - #1 Supply Chain AE in APAC for 2013

  • Sr. Manager - Business Development at DemandShore
    Sep 2009 - Jul 2011 · 1 yr 11 mos

    QEDbaton/ DemandShore (Now a Ziff Davis Company) is a leader for performance marketing, demand generation and lead generation services. Reported to the CEO; responsible for the sales and revenue at QEDbaton, and drove targeted GTM programs aimed at ISVs and Engineering services companies. I was also in charge of account management activities for QEDbaton's strategic accounts. QEDbaton is also one of the first companies in its space to drive Demand Generation consulting services, and I was instrumental in creating the framework for the consulting services delivery, and was also part of the consulting team. Activities included: - Business Development & Account Management - GTM plan creation & Execution - Consulting & Workshop delivery