Purchase, New York, United States
I am a senior marketing executive with a track record of driving portfolio-level growth and brand transformation for large, complex consumer businesses. I currently lead marketing for PepsiCo’s $6B+ flavored sparkling beverage portfolio, with end-to-end responsibility across brand strategy, advertising, digital and social, influencer and partnerships, experiential marketing, and retail activation. My approach to leadership is rooted in the belief that sustainable growth comes from the integration of consumer-first insight, clear product differentiation, and culture-shaping storytelling, executed with discipline and supported by data. This philosophy has guided work that has revitalized legacy brands, scaled emerging platforms, and delivered measurable business impact across both mass and challenger brands. In recent roles, I have led brand and portfolio transformations that contributed to meaningful revenue growth across key product lines, including tens of millions of dollars in incremental sales, multi-year double-digit growth trajectories, and step-change improvements in brand relevance and engagement. I have also launched and scaled new brands, delivering hundreds of millions in first-year retail sales and building strong awareness and consideration among younger consumers through modern, social-first marketing models. Across my career, I have partnered closely with general management, innovation, sales, and commercial teams to modernize marketing capabilities, improve ROI, and align brand strategy with business priorities. I am particularly passionate about building high-performing teams, developing future leaders, and creating marketing organizations that can operate at enterprise scale while moving with speed and creativity.
Lead end-to-end marketing for PepsiCo’s $6B+ flavored sparkling beverage portfolio, with responsibility for portfolio strategy, brand transformation, integrated marketing, digital and social, influencer and partnerships, experiential marketing, and retail activation across a mix of iconic and growth brands. Partner closely with general management, innovation, and commercial teams to set portfolio direction, modernize marketing capabilities, and align brand investment with business-driving priorities. Build and lead multi-disciplinary marketing organizations, fostering a culture of accountability, creativity, and performance focused on delivering sustainable growth at enterprise scale. Key Areas of Impact Include: Revitalizing legacy brands and scaling growth platforms through focused brand strategy and targeted consumer cohort approaches, driving meaningful incremental revenue growth across key product lines Launching and accelerating brands and initiatives through integrated, omnichannel marketing models that connect brand, culture, and retail execution Improving marketing effectiveness by simplifying go-to-market execution and reallocating investment toward higher-growth opportunities
Led marketing for a portfolio of high-growth and emerging flavored CSD brands within PepsiCo, with end-to-end responsibility for brand strategy, brand transformation, marketing communications, and creative development. This role marked my initial promotion to Vice President, with a mandate to scale emerging platforms and modernize brand relevance across a diverse portfolio. Partnered closely with general management, innovation, and commercial teams to drive portfolio-level growth, align marketing investment with consumer and category opportunities, and establish scalable operating models for brands at different stages of maturity. Built and led multi-disciplinary teams focused on consumer-first insight, cultural relevance, and creative excellence. Key Areas of Impact include: Transformed bubly and Mug through refreshed brand positioning and focused growth strategies, strengthening relevance with priority consumer cohorts and accelerating momentum across retail and social platforms Managed a portfolio of fast-growing brands, balancing near-term performance with longer-term brand equity building Established leadership, team structures, and marketing frameworks that supported subsequent expansion into broader portfolio ownership, including iconic legacy brands
Led brand marketing for Starry, PepsiCo’s new lemon-lime soda, with a mandate to build and scale a new national brand designed to disrupt a mature category. Owned end-to-end brand strategy, positioning, and integrated marketing across advertising, digital and social, influencer and partnerships, experiential, and retail activation. Partnered closely with general management, innovation, and commercial teams to define Starry’s role within the portfolio, establish a modern go-to-market model, and ensure consistent execution across all consumer touchpoints. Built and led multi-disciplinary teams focused on consumer insight, cultural relevance, and high creative standards. Key Areas of Impact include: Launched and scaled a new brand to hundreds of millions in first-year retail sales, supported by strong national distribution and omnichannel execution Drove rapid share gains in the lemon-lime category through disruptive packaging, bold brand positioning, and culture-forward marketing Built awareness and consideration with younger consumers by applying a social-first, influencer-led marketing model designed for sustained relevance
Served as Chief Marketing Officer for a fast-growing, pre–Series A beverage brand, with a mandate to establish clear brand positioning, consumer targeting, and go-to-market strategy in a highly competitive category. Led the development of Lemon Perfect’s brand foundation, including articulation of the brand promise, consumer value proposition, and differentiation strategy. Partnered closely with the founder and sales leadership to align marketing strategy with commercial priorities and support distribution growth. Built the initial marketing operating model across brand strategy, content, partnerships, and customer engagement, creating a scalable foundation designed to support future growth.
Held a series of progressive senior marketing leadership roles across Gatorade, Pepsi, and PepsiCo’s Water+ portfolio, with responsibility spanning brand management, digital strategy, integrated marketing, and commercial activation across large, complex consumer businesses. Led marketing initiatives across iconic and fast-growing brands, partnering closely with cross-functional teams to drive brand relevance, modernize consumer engagement, and support sustained business growth. Built deep expertise in operating at scale, balancing brand equity building with performance-driven execution across portfolio environments.
Built foundational marketing and media experience across multiple leading agencies, including Wieden+Kennedy, Starcom Mediavest Group, Mindshare, and Media Kitchen, working on global brands such as Coca-Cola, ESPN, Yahoo, and financial services clients. Developed deep expertise in consumer insight, media strategy, and integrated marketing execution, gaining early exposure to how strong creative ideas and disciplined investment drive brand growth. This experience shaped my perspective on marketing effectiveness, agency partnership, and creative standards that continues to inform my leadership today.