India
A passionate marketer who believes in crafting honest brand stories based on deep understanding of the consumer and knowledge of the brand. To me, strength of the brand is the connect it shares with the consumer which is based on empathy of consumer’s needs, emotions and values. This enables the brand to develop and communicate relevant solutions to the consumer. My core competencies are inclusive of but not limited to integrated marketing communications, PR, content and digital marketing.
Client servicing lead managing integrated communication mandates in domains of power, realty, infrastructure, sustainability, lifesciences & healthcare, tech and FMCG. Enabling corporates to consolidate reputation and achieve desired perception outcomes among stakeholders by effectively communicating across matrix of legacy and values, business performance, ESG, CSR & DEI initiatives, and media & industry collaborations.
Marketing lead - India for Armani Exchange, G-Star RAW, Paul Smith and Luxe Bridge.
Key Responsibilities Work with cross functional teams to define annual objectives for communications, media, digital and PR. Basis these objectives, annual plans are worked out and evaluated. Manage annual marketing budgets for the brand. Liaise with various stakeholders and teams: media and digital agency, PR agency, creative agency, retailers, events agency and various functional teams based out of Geneva, for deriving solutions to marketing needs of the brand.
Key Responsibilities Set annual media objectives, budgets and deliver optimized ROI for the bank. Responsible for strategy, planning and execution of marketing campaigns across media platforms for all products of the bank (cards, loans, digital wallet). Tied up with leading media owners such as Mint to develop customer engagement and lead generation model to tap SMEs (small medium enterprises)for loan portfolio of the bank. Interface with media agencies and partners to develop marketing solutions for bank products.