City of Johannesburg, Gauteng, South Africa
I make businesses actually work – not just on paper, but in practice. The people, the processes, and the day-to-day rhythm that turns strategy into real results. My background spans marketing, creative, and business operations across global agencies, FMCG, retail, telecoms, and media. Whether inside a creative agency or a large enterprise, the problem is usually the same: smart people, good intentions, and a gap between where leadership wants to go and how the business is actually running. That gap is what I close. Through The Fix Co., I partner with founders, creative agencies, and fast-growth businesses as an embedded fractional Operations Director – depending on what the business actually needs. I don’t consult from a distance. I get inside the business, understand how it runs, and build what’s missing. That means: • How teams are structured, resourced, and held accountable • How work flows through the business without stalling • How creative and marketing operations are set up to deliver at scale • How leadership gets real visibility – without chasing updates Most execution problems aren’t people problems. They’re systems problems – unclear ownership, no rhythm, and strategy that never makes it to the ground. I fix that, and make sure it stays fixed. Colleagues describe me as someone who brings calm to chaos. I’d rather be known as the person who makes sure the chaos doesn’t come back. I’m not loud about it. I just make things work.
I partner with CEOs, founders, and leadership teams who need a senior operational brain inside their business – not a consultant sitting on the outside giving advice, but someone embedded in the work, building the systems that make the whole thing run. Clients bring me in when the business has grown faster than its structure, when the team is busy but nothing feels joined up, or when leadership is too deep in the day-to-day to focus on what actually needs their attention. Across engagements I’ve led or built: • How teams are organised and who owns what • How work is planned, resourced, and delivered • How performance is measured and people are held accountable • Workflow and process systems across creative, marketing, and cross-functional teams • Reporting rhythms that give leadership real visibility without drowning in admin The result is usually the same: a business that runs more clearly, a team that knows what they’re doing and why, and a leadership team that can focus on growth.
Verified ClickUp Consultant supporting businesses across Africa through The Fix Co. – turning complex operations into clear, connected systems that scale. I help teams align people, processes, and tools using ClickUp for workflow design, automation, and collaboration – embedding the platform into the rhythm of the business so clarity, accountability, and efficiency become second nature. Focus Areas: • Workflow Analysis & Automation: Assess processes, identify inefficiencies, and design automations that improve speed and collaboration • Workspace Setup & Customisation: Build ClickUp workspaces tailored to how teams and functions actually work • Cross-Functional Connection: Integrate departments into one connected operating system • Dashboards & Visibility: Create reporting and capacity dashboards for real-time performance insights • Team Training & Adoption: Onboard and upskill teams for confident usage and sustained adoption
Oversaw group-wide marketing operations and delivery transformation, uniting marketing, creative, and commercial portfolios under one scalable operating model. Focus Areas: Program management, operational excellence, workflow automation, and performance visibility. Key Achievements: • Directed cross-functional operations across ATL, CVM, Digital, PR, Social, Creative Studio, Content and Product. • Led go-to-market planning and alignment for multiple concurrent product campaigns across DStv, Showmax, and General Entertainment. • Built and embedded frameworks and operating rhythms that reduced friction and accelerated delivery. • Implemented workflow automation and martech enablement for 200+ users. • Introduced governance and reporting systems that improved leadership visibility on risk, resourcing, and ROI. • Strengthened capacity planning and vendor management, optimising budget utilisation and delivery quality. • Left a legacy of scalable systems, embedded governance, and a high-performing creative studio model that continues to deliver at pace.
Designed and led integrated marketing and creative operations, aligning strategy, production, and campaign delivery in a high-growth environment. Focus Areas: Creative operations, resource management, process optimisation, and stakeholder alignment. Key Achievements: • Partnered with the CMO and Executive Head to translate strategic priorities into operational systems. • Established end-to-end studio operations: resourcing, planning, traffic management, and delivery optimisation. • Embedded governance frameworks and ways of working, securing buy-in across multiple disciplines. • Implemented workflow automation and martech to streamline collaboration. • Improved forecasting, reporting, and capacity visibility, increasing efficiency and delivery speed. • Achieved R3M+ in annual savings via vendor consolidation and productivity gains. • Strengthened cross-functional collaboration between creative, analytics, and commercial teams for cohesive go-to-market execution.
Built and embedded digital marketing operations practices to enhance campaign delivery and cross-functional efficiency. Focus Areas: Digital campaign workflow design, platform optimisation, and performance reporting. Key Achievements: • Established structured workflows and campaign readiness checks. • Drove the integration of collaboration tools and DAM systems for faster asset turnaround. • Introduced test-and-learn loops and post-campaign reviews for continuous improvement. • Connected creative, media, and analytics teams to foster integrated ways of working. • Configured project management systems to enhance visibility, speed, and content quality.
Directed the end-to-end execution and operational management of paid digital campaigns across Meta, YouTube, TikTok, Google, and programmatic platforms. Focus Areas: Performance marketing, campaign delivery, and digital capability building. Key Achievements: • Managed full campaign lifecycle – from briefing and asset readiness to optimisation and reporting. • Partnered with media, creative, and analytics teams to align strategy and execution. • Enhanced reporting accuracy, KPI measurement, and ROI visibility through structured frameworks. • Built and led digital training sessions to strengthen creative and marketing teams’ platform knowledge. • Supported budget tracking and pacing to ensure cost efficiency and performance alignment.
Spanning leadership, strategy, and project delivery across FMCG, Automotive, Pharma, Telco, Retail, and Public Sector clients. Built a foundation in campaign delivery, creative operations, and account management, partnering with award-winning agencies and brands such as: Ogilvy, Publicis, Havas, The Riverbed, L'Oreal, Total Energies, Proctor & Gamble, KFC, Vodacom, Nestle, Reckitt Benckiser, Distell Career Highlights: • Spearheaded multiple award-winning campaigns recognised for creativity, impact, and executional excellence. • Recognised for restoring at-risk client relationships and stabilising accounts, often referred to by peers as the “client whisperer. • Delivered integrated campaigns across digital, ATL, experiential, and retail channels. • Managed multi-market creative production and localisation projects for global brands. • Partnered closely with strategy, media, and production teams to align insight, execution, and impact. • Recognised for strong collaboration, operational discipline, and delivery under pressure.