Miriam van Straelen

CEO & Managing Director | Digital Transformation | Driving Growth & Profitability

Germany

About

I build, scale and transform digital businesses. Over the past 20+ years, I’ve led digital businesses, commercial transformations, customer platforms and digital ecosystems. Today I help organisations turn strategy into measurable business results - strengthening business models, commercial execution and operating performance. I’m particularly interested in how AI can improve the way companies operate, make decisions and serve customers, creating real business value rather than simply adding another technology layer. My leadership philosophy is simple: raise the floor - not the bar. Create clarity, focus, ownership and accountability so that great execution becomes the norm and not the exception.

Experience

  • Deputy Chairwoman of the Advisory Board & Personnel Committee at Hettich Group
    Jan 2025 - Present · 1 yr 7 mos

    I am supporting The Hettich Group in their efforts to becoming a Digital Champion and embedding new ways of working, increasing efficiency, building high performing teams and implementing their strategy. The Hettich Group, since over 130 years stands for innovation, quality, and sustainable solutions in the field of furniture technology is a true Hidden Champion in the German Mittelstand. The group employs more than 8,500 people in over 80 countries and generated more than 1 billion euros in sales in 2023.

  • Managing Director Europe & Geschäftsführerin Deutschland (Parking Solutions Deutschland GmbH) at Parkingeye
    Dec 2024 - Present · 1 yr 8 mos

    Private Equity owned ParkingEye Ltd , based in the United Kingdom, has been at the forefront of innovative parking technologies for more than 20 years. Together with its European brand Avantpark, the group manages approx. 5,000 locations across Europe, supporting clients in the UK, Ireland, the DACH region, and the Nordics. The company empowers owners and operators of parking facilities to unlock the full potential of their properties—by increasing revenue, improving the parking experience in high-demand locations, reducing unwanted parking and improving mobility in busy urban areas. Its portfolio includes high-precision camera systems with state-of-the-art license plate recognition, modern payment solutions, and seamless app integrations, delivering a streamlined, professional approach to parking management. From shopping centers and supermarkets to airports, hospitals, universities, and hospitality venues, Parkingeye and Avantpark provide comprehensive, data-driven solutions that make parking simpler, more profitable, and future-ready.

  • Chairwoman of the Supervisory Board at ESCP Business School
    Dec 2022 - Present · 3 yrs 8 mos

    ESCP’s Master in Management programme has been ranked 4th place and ESCP's Executive MBA programme has been ranked 3rd place worlwide in the annual Financial Times ranking – moving up one and two places respectively from last year. ESCP Business School was founded in 1819. Six campuses in Berlin, London, Madrid, Paris, Turin and Warsaw are the stepping stones that allow students to experience a European approach to management. Every year, ESCP welcomes 9000+ students and 5000 managers from 130 different nationalities. Its strength lies in its many business training programmes, both general and specialised (Bachelor, Master, MBA, Executive MBA, PhD and Executive Education), all of which include a multi-campus experience.

  • Non-Executive Director of Supervisory Board at MCF Corporate Finance
    Jun 2024 - Present · 2 yrs 2 mos

  • Founder and CEO at Gemico12 Holding GmbH
    Apr 2019 - Present · 7 yrs 4 mos

    Gemico12 Holding GmbH is a family office and investment company specializing in scalable digital business models and real estate development projects.