São Paulo, São Paulo, Brazil
Creative and passionate designer with over a decade of experience as a graphic/ digital designer. I hold a degree in Graphic Design and for the past 10 years I have been working on publicity campaigns and key visuals ensuring quality in all my design deliveries. Brand strategy and creativity are some of my core skills. I'm highly motivated by creative problem-solving and I'm proficient in Adobe Creative Cloud tools, such as Illustrator, Photoshop, In Design, After Effects and Figma. I'm post-graduated in UX Design and I also have developed a keen eye for details to identify issues in the design process either in graphical or digital projects.
• Created design elements in a consistent brand identity across all channels by defining colours, typography, photography and icons according to each product of the company • Created and incorporated the company’s brandbook ensuring the brand recognition • Conducted A/B testing on ad creatives • Used After Effects to create visual appealing motion graphics materials enhancing branding aesthetics • Delivered high-quality custom graphics, logos, brochures, UI designs, email templates, promotional materials, outdoor media, online and print banners • Collaborated with Digital Marketing, Human Resources and Customer Experience teams to create advertising material for marketing campaigns • Developed flyers, banners and folders distributed to more than 4,000 branches of CAIXA in Brazil, also including the development of ATM artwork • Mentored and instructed junior designers • Produced an eye-catching and strategic campaign for Blue Friday in november/2023 exceeding the target of R$60 MM by more than of R$50MM on sales, contributing to a result of R$119MM on online sales • Created the “Mês do Consórcio” Campaign in september/2023 contributing to a R$24 MM boost on online channels sales in the referred month by only providing educative content by email without offering any discount • Created the Company’s Anniversary Campaign in August/2022 resulting a R$10 MM gain on online sales in 7 days • Managed and organised design assets, files and project documentation improving workflow efficiency • Collaborated with clients, copywriters and other designers to define strategic art direction for designing key visuals based on market indicators • Benchmarking • Participated in brainstorming sessions and contributed innovative ideas and insights • Designed a new website platform workflow aiming to help salespeople performing better by involving all stakeholders (as I.T, Compliance and Commercial teams) • Created low, medium and high-fidelity prototypes • Conducted user testing
• Created key visual for social media and institutional and strategic campaigns • Supported the Marketing Team on preserving the branding and ensuring correct usages • Redesigned and redefined the branding in campaigns and social media, aiming to establish visual standardisation and consistency and facilitated brand recognition on online channels • Assisted the I.T. Team and developed UI prototypes in low, medium and high fidelity using Figma
• Developed key visuals for both digital and print campaigns • Created on/off materials from briefing to finalisation • Guaranteed the preservation of the branding and its identity: colours, forms, fonts, grids, images and tones; • Analysed materials aiming to increase fundraising • Self-managed to meet deadlines • Retouched photos using Photoshop • Illustrated icons and created animations using After Effects • Used flows diagrams to understand patients, employers and donour’s needs; • Assisted the Marketing Team on A/B testing in digital strategic campaigns. • Developed artwork for print products (such as bag packs, shirts, notebooks, cases and mugs) surpassing the target of R$ 500,000.00 on sales • Created direct mailings with the Fundraising team, achieving more than a 10% growth in donour’s recovery and prospection
• Developed publicity campaigns for large-format printing signs, including billboards, backdrops, window graphics, banners, posters and displays • Designed static and animated ads for social media • Created and designed logos and supporting materials such as folders, flyers, website layout and stationery for a diverse range of companies
• Created impactful visual content for social media • Illustrated a series of layouts for mugs • Participated in events and showcased the products • Photographed products and edited/manipulated photos using Photoshop • Managed social media channels