Copenhagen, Capital Region of Denmark, Denmark
As a seasoned Fashion Producer, Stylist, and Visual Merchandiser, I have extensive experience with top brands and creative teams. My strength is in capturing each brand's essence through innovative proposals that engage target audiences. With a strong attention to detail and a passion for fashion, I build partnerships that boost visibility and drive sales. I adapt to trends while meeting business needs, contributing to impactful campaigns. I look forward to new opportunities that promote my growth in the fashion industry, leveraging my creativity, values, and organizational skills.
-Fashion Producer & Styling Lollapalooza Advertising, Lotus & Fan Productions -Art Director & Fashion Producer Movistar Advertising, Schkolnick Studios -Fashion Producer Vivo Advertising, Fun Productions -Fashion Producer TVN Advertising (National Television of Chile), Schkolnick Studios -Visual Merchandising, Pretty Ballerinas -Fashion Producer Campaign, Adidas Originals -Fashion Stylist E-commerce, New Balance -Fashion Stylist E-commerce, Levis Strauss (Chile) -Fashion Producer Unilever Event, In Motion Agency -Art Director for Cetaphil Event, In Motion Agency (Chile) -Fashion Stylist Non Seasonal Campaign / Pablo Erroz / (Canary Islands, Spain) -Fashion Stylist TMB campaign (Barcelona Metro), Petra Garmon Agency (Barcelona) -Fashion Stylist Labeau Organics Campaign (Barcelona) -Fashion Stylist Cora Novoa Video Clip, Alex Garcia Mateos Studio, (Barcelona) -Fashion Stylists for editorial publications in fashion magazines; Dedicate Magazine (Paris), Blank Magazine (London), The Atlas Magazine (New York), Flanelle Magazine (Montreal) v+i Mag (Las Vegas).
As a Fashion Producer, I coordinate and direct photo shoots for campaigns and e-commerce products in the fashion sector. I collaborate with photographers, art directors, makeup artists, and models, as well as with marketing and design teams, to ensure a consistent representation of the brands. I analyze fashion trends and consumer behavior to implement styling strategies that optimize sales while maintaining an attractive visual aesthetic. I also select and edit images, focusing on composition, color, and techniques that highlight our creative proposal. I have worked with recognized brands such as Tommy Hilfiger, Calvin Klein, Furla, Michael Kors, Adidas, among others.
The responsibilities include analyzing opportunities by evaluating business trends to improve store effectiveness. Strategic proposals are developed aligned with brand standards, focused on customer experience, and collaboration occurs with store managers to implement solutions that drive growth and sales. The team is trained in Visual Merchandising, overseeing its execution through weekly store visits in various cities in Spain (Madrid, Barcelona, Bilbao, Santander, Marbella, Andorra). Daily reports on performance are also prepared, and participation in the planning of new stores, special events, and seasonal changes in showrooms takes place.
Art director for events, for accounts such as Lollapalooza, Adidas, Cerveza Corona, etc…