Vancouver, British Columbia, Canada
I work in partner GTM and enablement at Zapier. Day to day, that means designing the lifecycles, playbooks, and field readiness that get partnerships from “on paper” to driving real adoption. Currently across Meta, Google, LinkedIn, TikTok, and Yelp under the Powered by Zapier program. In this role, I also build with AI as infrastructure. One example: our team has a custom partner marketing workspace in Cursor with 30+ agent skills wired via MCP to HubSpot, Slack, Databricks, and Coda. Before Zapier: platform partner marketing at Thinkific. On the side: Ren Strategies, a small passion project where I help therapists and mental health professionals launch their websites and marketing strategies.
I lead the GTM and user adoption strategy for Zapier's largest ad-platform partnerships (Meta, Google, LinkedIn, TikTok, Yelp) under the Powered by Zapier program — Zapier embedded inside partner products so users automate without leaving them. • Led LinkedIn's Conversions API Zapier GTM adoption, earning +117% activations on +5% incremental spend, halving CPA and hitting 98% of stretch MAU goal. Earned LinkedIn Partner of the Year 2026; approach featured on LinkedIn’s Marketing Blog. • Developed the standardized GTM framework for Partner "Powered by Zapier" launches to increase velocity. Halved time-to-launch new PbZ partner campaigns (down to ~4 weeks). • Run the in-product and lifecycle channels that get Zapier users discovering and activating Powered by Zapier partner integrations. • Designed a custom partner-marketing workspace in Cursor with 30+ agent skills wired via MCP to HubSpot, Slack, Databricks, and Coda. Powers personalized partner pitches, account intelligence packages, co-sell account lists, and deal briefs on demand.
- Led strategic outbound outreach and lifecycle initiatives, driving engagement and success across 100+ partner touchpoints. - Implemented a 90-day automation strategy for the Partner Program Beta phase, optimizing resource allocation for AI app nurturing and partner embedding. - Drove a 5x increase in full Partner Program transitions, significantly enhancing marketing automation experiences. - Initiated and executed programs that boosted partner embeds by 37% and increased ARR by 308% year-over-year. - Pioneered content strategy and AI-enhanced workflows to ramp up partner communications without compromising engagement quality.
• As an ongoing passion project, I help therapists, coaches, and service-based entrepreneurs with website design and marketing strategies. • Utilize platforms such as Replit, Netlify, GitHub, and Squarespace to create effective online presences. • Develop tailored marketing strategies to enhance client visibility and engagement.
As Customer Marketing Strategist, I focused on driving app adoption among course creators & broader customer lifecycle marketing strategies. • Launched the first evergreen product adoption program centered around the Thinkific App Store to a targeted segment of customers • Lead the customer-facing updates to the Thinkific App Store's Featured Apps, Collections, and Categories in an effort to drive increased app adoption
• Campaign lead and speaker at the first Thinkific Partner summit, Thrive with Thinkific, which attracted 300 registrants and a registration page (check it out below) that earned a ~58% conversion rate. • Own Platform Partner strategies in flagship summits & go-to-market campaigns to drive Thinkific App Store awareness and app adoption • Launched two newsletters for App Developer Partners & Agency Partners with consistent ~35% open rates • Championed the creation of net new App Developer Partner recruitment, onboarding, and launch assets • Regularly speak at internal, team-wide events & externally to our customers to advocate for & celebrate the success of Thinkific App Developer & Agency Partners (check out an example with Thinkific Expert Rob Galvin below!) • Coordinated and hosted multiple Facebook Lives with our App Developer Partners, such as ActiveCampaign, Typeform, and DropInBlog.
Charitable Impact's Impact Ambassador program started as an initiative to support donors with choosing charities during COVID-19. Based on my proven ability to take a time-specific initiative and transform it into a fully-fledged program from the ground-up, I was promoted to Account Manager, Engagement Programs to focus on its expansion and identify further partnership opportunities.
• Led all activities related to Impact Ambassador program management, including recruiting and selecting 30+ credible partners, securing $110k in matching funds, managing the completion of cross-functional deliverables, and producing educational webinars/events. • Identify and execute on unique business development opportunities, such as integrating credit card loyalty rewards for two of Canada's largest financial institutions—resulting in nearly 1,000 new users & $72k in donations. • Establish and maintain trusted advisory relationships with 30+ high net worth clients and translate their feedback into actionable insights for our product team. • Supported clients carrying out complex giving strategies, including the development of fundraising campaigns, specialized reporting, and providing personalized giving plans.
• Led the integration of credit card loyalty rewards into charitable donations for two of Canada's largest financial institutions, resulting in over $50k in charitable gifts and more than 700 new users. • Convert user feedback into actionable product insights through JIRA tickets & Confluence reporting. • Leverage Salesforce to effectively communicate with the wider Operations & Charitable Investments teams on high-networth client relationships. • Train new team members on product functionality and best practices with customer communication.
As part of the Education Experience wing of BrainStation Vancouver, I helped to grow 20+ Professional Development courses (including Web Development, UX/UI Design, Digital Marketing & more) and recruit/support Instructors. Some of my key responsibilities were: • Recruiting and building out a team of exceptional Instructors • Facilitating the onboarding and maintaining the satisfaction of students and instructors • Contributed to the communications & marketing team with copywriting and outreach • Leading info sessions designed to provide an overview of BrainStation's offerings to the community