Monterrey, Nuevo León, Mexico
Oscillating between magic and logic, Miralda has developed multiple projects that articulate both a style and a way of being and doing. Her work ranges from personal reflections that engage in aesthetic inquiry to the creation, development, and execution of brands within commercial contexts. As an artist, she has participated in group exhibitions such as Siempre Sí, curated by Josephine Dor as part of ArtWeek CDMX, and DECODE, a group show curated by Jorge Diego Etienne at Museo MARCO. In parallel, she has worked on major brand launches, including introducing Amstel® beer to the Mexican market and serving as Brand Manager for Sol® at Heineken Mexico—achieving an unconventional, out-of-the-box approach to brand building. She is currently the founder of Mandíbula Brand Management (www.mandibula.co / @mandibulabm), a studio that designs brands as a service. She signs her art practice as Misasam (@mi_sa_sam), where she consolidates her creative processes and production. She is also co-founder and creative behind Nodriza Bar (@nodrizaestudio). Black and white. Full of spikes and stitches. Film photography enthusiast (120 & 135), clay sculpture explorer, hardcore playlist curator, devoted dancer, and relentless flavor chaser in the world of wine and dining.
Brand Architecture, Identity and Consumer Relationship. Brand Strategy Definition > Communication > Implementation > Results.
Brand Idea, Brand Essence and Archetype Focus. Brand Strategy definition and communication, media management on concepts, budget and reach.
Definition of Where To Play and How To Win, from strategy to execution, with great business results.
Innovation seeker. I developed from scratch an Outlet Retail.
A fashion director makes a lot of the fashion and story decisions with the magazine editor, suggests the photographer and models she thinks best for a task, then during the sitting becomes a combination of producer, tour director, muse and collaborator. It is her job to see that the photographer expresses the magazine's fashion ideas, fools the reader into thinking they are new, and makes the clothes, no matter how hard to wear, not only acceptable but delicious. -Answer pulled directly from nytimes.com Also, develop editorial content, photo shooting stylist and magazine issue concept. Gist it's a luxury lifestyle magazine. http://www.gistmagazine.com/