Seoul, South Korea
My specialty lies on the apparel merchandising in a thorough process: Quantification - Buying - QA - International trade (import business) - Allocation - Sales analysis - Inventory control As a merchandiser at the global fashion SPA brand after 5 years as a wholesale apparel buyer, I expertise in ladieswear and aim to deepen the retail skill with greater trend-sensitivity to the related market.
Menswear Oct. 2018~Apr. 2020, Ladies young casual Apr. 2020~, H&M Home Sep. 2020~ 1. Drive the concept 1) Adapt the global commercial believes to local needs throughout the commercial planning on concept level 2) Optimize net selling on the concept through setting clear commercial focuses and quantified goals and their follow up 3) Maximize the selling potential of the concept by securing the right space management in store according to the current stock situation and sales drivers 4) Constant & structured sales follow-up on the concept 5) Act on the sales opportunities / threats together with other sales team 6) Review commercial plan quarterly and set quantified improvements for next season 2. Optimize the stock 1) Set the allocation strategy on store segment for the concept and update it in correspondence to selling and stock 2) Secure impact in stores by matching the store stock levels with the local sales drivers and key products 3) Optimize stock balance between new and previous seasons with allocation 4) Act with replenishment when demand exceeds supply or vice versa 5) Responsible for reduction cost of the concept. Optimize the effect of reductions through sale, activities and price adjustments 3. Create the best customer offer 1) Coordinate the quantified goal setting process for the concept 2) Run a concept strategy to drive sales net growth that is aligned with my quantified goals 3) Know the market: retail situation, fashion level, competitors 4) Know the customer expectations and the price they are willing to pay for each key product 5) Influence prices, quantities, income per period and assortment width through fast, frequent and focused feedback to the Buying Office
1. Season rolling & inventory overview 1) Administer F/W & S/S season according to plan: products in&out, sales flow, sell-out 2) Supervise product incoming & logistics with aim of saving cost 3) Looking for action plan in case of negative growth 2. Merchandising 1) Participate in new product development with analysis of the latest trend and member identity 2) Buying from variety of sources: domestic vendors, direct import, parallel import 3) Participate in packaging design that is crucial to the sales in no-staff sales floor 4) Responsible on quality - check quality of interim and final production 3. Manage number of SKUs on sales floor Envisioned OTB plan that finds available period for the test products. This tool allowed SKU managing efficiency by maintaining number of SKUs in each category.