France
Strong brands aren’t invented. They’re uncovered. Finding what makes a brand irreplaceable is one thing. Knowing how to express it is another. The tone that feels inevitable. Finding the right platform, the right detail, the right experience that makes everything click. That is the part that takes taste. Ten years across luxury, beauty, fashion, and spirits. Started as a designer, moved into strategy, never lost the eye for execution. I work from brand architecture and narrative all the way through to campaign and creative execution. Multicultural by nature. This shapes how I read trends, audiences and what desirability actually means depending on where you are in the world.
Leading global brand strategy and communications for Beauty, Skincare, and Wine & Spirits, with deep exposure to Asian markets. + Ongoing trend, innovation, social listening and cultural researcher. + Mentor junior strategists and interns.
Built global brand platforms, narrative systems, product concepts and digital ecosystems for luxury and lifestyle clients across beauty, fashion, and wine & spirits. Clients included Chanel, Chaumet, H Moser, Off-White, Brugal, Moët & Chandon, Lanson, Louis Roederer, Ruinart, Atelier Cologne, Clarins, Coty, René Furterer, Caran d'Ache. Managed and developed junior strategist and interns. From briefing and direction to building their skills through tools, templates and internal masterclasses. Presented strategic recommendations to senior client stakeholders.
Brand planning and 360 communication strategy for luxury brands in beauty, skincare, fashion, wine&spirits (La Perla Beauty, Atelier Cologne, Chanel, Coty, Chaumet, H Moser, Prada Beauty, Clarins, René Furterer, Caran d'ache, Off-White, Moët & Chandon, Brugal Rum)
Strategy and creation in the same room. Co-creating directly with creative teams, not just briefing them. Conception, storytelling, pitch. Key clients: Volkswagen · FIFA × Adidas · Booking.com
Supported strategy directors on international brand and communications work for FMCG and financial services. Helped clarify positioning and shape messaging through research and insight. Worked on 360 campaigns for Lloyds Bank, Carte d’Or, and Max Factor.
Multimedia design - print and animation Background in brand design and visual culture.