Vietnam
Enthusiastic Marketing & Advertising Specialist with a strong passion for technology & entrepreneurship. Experience of 9+ years in digital channels & account management from SMEs to big clients. Business & creative multi-tasker with corporate and international experience. Specialties: • Launching new products: E-commerce, Travel, Game, FMCG, Retail... • Go-to-Market Strategy & Implementation of New Business • Contracting, negotiating, and deal-making • Partner Management • Strong financial and analytical acumen • Good at leadership & teamwork skill
- Manage a team of 10 people to work perfectly and achieve the goals - Account management of key high value clients, review progress and deliver the client’s advertisement projects. - Nurture and maintain good relationships with big & potential clients/agencies in various industries: Travelling & Booking (Agoda, Mytour, IVIVU), E-commerce (Chotot, FPTShop), Game (VTC), Digital (FPT, VEGA), FMCG, Education, Mobile, Health... - Keep controlling all common tasks of Account Manager - Be in charge of managing Ads Exchange project, process daily tasks of PM and do R&D to improve the product.
- Personally manage ~150 SME & big clients per month, review progress and deliver the client’s advertisement projects. - Leverage digital knowledge, company analysis, consumer research, industry trends, and country best practices to craft winning marketing strategies to achieve clients' KPIs (revenue, profit, web traffic, engagement, APP downloads) - Build good relationships with clients and agencies in various industries: Travelling & Booking, E-commerce, Game, Education, Mobile, Health... - Coordinate with team & assistants to work perfectly and achieve the goals - Exellence in organize advertising campaigns, contextual ads copywriting, media planning
- Help to research and fill data from different sources - Support to process and analyze information to sort out the useful data in some fields, such as: Financial data, Market research, etc. - Observe, evaluate and report to supervisor about client’s customer services
- PR successfully the contest with more than 600 candidates participating in - Initiate marketing strategy and lead a team of 12 people to implement the plan - Cooperate with more than 20 media and online newspapers
- Leader of PR team. Succeeded in caring PR campaigns and preparing marketing plans for events, write strategies for collaborating with companies who are recruiting - PR successfully “The Talented Candidate” contest with more than 1.500 candidates participating in; many other events such as "P&G ABC 2013 – CAMPUS Day" (more than 500 audiences), conference about PEPSICO MANAGEMENT TRAINEE PROGRAM 2013 (more than 300 audiences), etc.