Bentonville, Arkansas, United States
• Customer Lifetime Value and Customer Segmentation • Customer propensity targeting and incremental lift targeting • Customer acquisition and retention • Customer demand transfer and loyalty • Assortment optimization • Inferential and Descriptive Statistical Analysis • Machine learning: decision tree, clustering, market basket analysis, sequential pattern mining. • R, Python • Hadoop, Greenplum • Microsoft SQL 2005 with Integration Services (SSIS) and Business Intelligence, Teradata (Wal-Mart Experience), DB2, Wal-Mart Oracle BI • SAP ABAP, Business Warehouse, BI suite, Enterprise Portal, Configuration and Implementation, Certificate for Satisfactory Completion of SAP curriculum
Lead data science and data engineering for Facebook Commerce Engineering. Support consumer store, sales and marketing, supply chain, customer service to bring Facebook products to consumers.
Led 10+ data scientists on Walmart Membership project. Built predictive models, performance reporting, behavior analysis. Partnered with business and tech teams to drive business actions in Marketing and Product.
Led teams of 30+ data scientists and big data developers for Walmart Assortment and Feature automated analytics solutions development.
Led the Executive Service team of 10+ professionals to support merchandise and marketing strategies. Developed customer segmentation, customer lifetime value and customer purchase pattern analysis.
Responsible for analytics in Marketing, Membership, Merchandising, Operation and Financial Services. Supported Merchandising strategy planning, Marketing campaign customer selection and campaign measurement, key Membership initiatives and Financial Service decisions.
Led analytics in Marketing, Membership, Merchandising and Financial Service at Sam's Club.
Responsible for membership and marketing analytics and data warehouse design for Sam's Club Marketing, Membership, Finance Executive Steering Committee.