Melaka Tengah, Malacca, Malaysia
• Executed targeted marketing initiatives to engage agency partners and drive product focus campaigns (e.g., Auto Summer Drive, Commercial Club Members), aligning with nationwide marketing objectives to boost participation and visibility of AIG’s key products. • Supported product marketing and launch activities, including serving as a User Acceptance Tester (UAT) for the Group Employee Care(GEC) product, identifying system and communication gaps to enhance the product rollout experience. • Collaborated with marketing and business development teams to interpret performance data, segment agents, and design engagement programs aimed at achieving 5%–10% year-on-year growth in Gross Written Premium (GWP). • Provided marketing and sales enablement support to a network of 60 agents — delivering product updates, promotional materials, and campaign briefings to help them position AIG’s offerings more effectively in the market. • Enhanced customer experience by improving renewal communication processes and ensuring agents maintained timely client contact through monthly reminders and follow-ups. • Coordinated with cross-functional teams (Underwriting, Claims, IT, and Customer Service) to resolve agents and customer issues efficiently and maintain consistent service quality aligned with AIG’s brand reputation. • Actively participated in professional development programs, including Sell for Results (AI-Powered) workshop by AIG MY & SG, enhancing skills in data-driven engagement and marketing effectiveness. • Organized and participated in promotional and engagement activities (e.g., sport carnivals, team-building events) that strengthened brand presence and team cohesion at both branch and corporate levels.
Develop and execute Marketing Campaign targeting for PayG customers. To review and simplify the process for the NTB Corporate Card submission from WB/BB Corporate Client. To launch Purchasing Card program for a Large Corporate. To design and create the Corporate Card Value Proposition and ready to be launched to the market. Review and create user request for the current card system due to the enhancement needed. Work with Segment to deliver on the Corporate Card target set to them. Work with Distribution Channel to drive timely corporate card application approval and ensure follow-up and closure of servicing issues (e.g. complaints, escalated cases). Conduct product training to sales personnel, branch and distribution staffs. To ensure the Sales Channel submit the application to the correct channel. Successfully launched Visa Corporate Card (Infinite and Platinum).
Develop and execute Marketing Campaign targeting for PayG customers. To review and simplify the process for the NTB Corporate Card submission from WB/BB Corporate Client. To launch Purchasing Card program for a Large Corporate. To design and create the Corporate Card Value Proposition and ready to be launched to the market. Review and create user request for the current card system due to the enhancement needed. Work with Segment to deliver on the Corporate Card target set to them. Work with Distribution Channel to drive timely corporate card application approval and ensure follow-up and closure of servicing issues (e.g. complaints, escalated cases). Conduct product training to sales personnel, branch and distribution staffs. To ensure the Sales Channel submit the application to the correct channel. Successfully launched Visa Corporate Card (Infinite and Platinum).
Strengthen existing and establish new partnership relationship with intermediaries to achieve mutual benefits and profitable goals. Manage and build long-term business relationships and drive sourcing, negotiating and non-boarding clients via intermediaries. Work with Segment Management to understand the value proposition of the ‘go-to-market’ delivery strategy and drive execution to activate / acquire and grow partnerships of the assigned intermediaries. Work with Client Solution to identify potential business deals (i.e. leads) and co-develop proposals to win and close the deals. Work with Client Management to drive timely renewals of policies and ensure follow-up and closure of servicing issues (e.g. complaints, escalated cases). Become single point of contact for intermediaries for potential business deal, renewal, upselling, cross-selling and after sales service (including servicing issues, if any). Work with Segment Management to drive adoption for Company-focused initiatives eg, Voluntary Solutions (VS) and Corporate Vitality, via intermediaries. Work with Marketing to plan and execute engagement activities to deepen and foster good business relationship with intermediaries. Track sales performance and profitability of partnerships/accounts and prepare weekly and monthly sales reports.
Strengthen existing and establish new partnership relationship with intermediaries to achieve mutual benefits and profitable goals. Manage and build long-term business relationships and drive sourcing, negotiating and non-boarding clients via intermediaries. Work with Segment Management to understand the value proposition of the ‘go-to-market’ delivery strategy and drive execution to activate / acquire and grow partnerships of the assigned intermediaries. Work with Client Solution to identify potential business deals (i.e. leads) and co-develop proposals to win and close the deals. Work with Client Management to drive timely renewals of policies and ensure follow-up and closure of servicing issues (e.g. complaints, escalated cases). Become single point of contact for intermediaries for potential business deal, renewal, upselling, cross-selling and after sales service (including servicing issues, if any). Work with Segment Management to drive adoption for Company-focused initiatives eg, Voluntary Solutions (VS) and Corporate Vitality, via intermediaries. Work with Marketing to plan and execute engagement activities to deepen and foster good business relationship with intermediaries. Track sales performance and profitability of partnerships/accounts and prepare weekly and monthly sales reports.
Manage product segment marketing for Deposits & Payroll focusing on SME and Business Banking Segment. Working with segment manager to ensure business and marketing strategies are aligned. Work closely and manage relationship with sales personnel -SME & Business Banking to ensure buy in with key initiatives. Develop and execute Marketing Campaign targeting SME & Business Banking customers. Assist and develop sales tactical incentives/challenges to promote and encourage achievement of sales target. Lead and manage deposit product development for SME and Business Banking segment. Responsible of conducting marketing campaign survey and product comparisons. Conduct training – product and marketing training to sales personnel. Be part of a committee member in SDF Account creation in 2017 and successful launched to the public.
Manage portfolio accounts under SME & Business Banking on corporate expense solutions (AMEX/VISA). Responsible to identify potential accounts for cross selling of other commercial card products. Manage customer experience and provide solutions to customers issues. Manage end to end process of commercial card applications and support daily card operations (i.e. card issuance, card support on increase limits, additional cards, waiver of fees) including communication to clients. Work with SME and Business Banking segments to promote and cross-sell commercial cards.
Attending to all matters pertaining to operations/services focusing on operational, risk/control, daily excesses, customer experience, queue management, complaint handling and other tasks assigned from time to time. Maintains close liaison with Head Office regarding the plans, objectives and operations of the branch. Ensures that works is properly carried out in accordance with Head Office guidelines, procedures and instructions. Ensure compliance with the Bank's standard and regulatory requirements pertaining to Money Laundering, undertake compliance monitoring, generate timely and accurate compliance reports, updating and revising operating procedures, proactively advice Head Office on compliance issues. Ensures that there is optimal utilization of staff in the department and that staff are properly supervised and trained in their duties. Carry out various after sales service and support activities to ensure quality service and achievement of targets, within operational risk guidelines.