Mina Yizhen Wang

About

- Self motivated, optimistic & innovative, keen on taking new challenges, provide best effort - Professional knowledge of Advertising, Marketing, Digital and Social Media, PR, Psychology and Education - Lifestyle & travelling blogger

Experience

• Brand Marketing Manager at Unichi
  Mar 2020 - Present · 6 yrs 4 mos

• Senior Marketing and Content Strategist at Sussex Media Group (Sussex Australasia)
  Feb 2018 - Mar 2020 · 2 yrs 2 mos

  - 2-year brand content strategy and marketing experience: managed key client Bayer Australia, tailoring local product communication for global consumers. Spearheaded the creation of social media content, marketing collaterals, digital assets, and activation content. Provided support to channel distributors, resulting in sustained growth in sales revenue. - Directed the successful launch campaign of Kids Smart Vita Gummies, in collaboration with Olympic champions at Taronga Zoo. Executed a comprehensive communication strategy across multiple channels to introduce and establish the new products as the flagship products. - Key clients: Bayer Australia, PharmaCare, Tourism Tasmania, Alipay

• Head of Social at Digital Jungle
  Jul 2016 - Feb 2018 · 1 yr 8 mos

  - 1.5-year experience in social media marketing (Facebook, Instagram, WeChat, Weibo), leading a team of three copy writers and two designers, supervising and conducting brand management for six ANZ brands, leading new client pitch and strategic communication plan. Proactively generated influencer seeding plan. - Design and implement social media strategy to align with brand's business goals - Set specific project objectives and report based on return on investment - Lead brand ambassador partnership

• Senior Project Executive at 中辉文化传播 ZH-Communications
  Mar 2014 - May 2016 · 2 yrs 3 mos

  - 2-year advertising experience specializing in creative copy and script writing, TVC production and branding campaigns. Played a pivotal role in the relaunch of Kohler as a vibrant and inspiring brand targeting diverse youth demographics, with the key concept "Bathroom is the bath for creativity," partnership with artist Zhu Jingyi - Key clients: OnePlus, Tourism New Zealand, Kohler, Inoherb

• Creative Copy and PA of Executive Creative Director at Saatchi & Saatchi
  Jul 2010 - Jul 2011 · 1 yr 1 mo

  - 1-year internship worked closely with ECD, creative and account management team to generate creative copy, TVC storyboards, experienced in liaise with external analysis team to monitor focus group, digging sharp insights for campaign concept. - Key clients: OPPO, Nippon Paint, Kraft Foods