Mimi Swain

CMO & Commercial Growth Leader, Amazon Devices & Services | Scaling Brands, Revenue & Customer Adoption

Los Angeles, California, United States

About

As Chief Marketing Officer and Commercial Growth Leader for Amazon Devices & Services, I lead the global commercial growth organization spanning marketing, sales, customer outcomes, and go-to-market execution across a portfolio serving millions of customers worldwide. My focus is building growth systems that connect customer insight, brand, retail, product, and execution — helping large organizations move faster with greater clarity, accountability, and customer obsession. I believe growth happens when organizations reduce the distance between teams and the customer. Previously, as Chief Commercial Officer for Ring & Blink, I led global revenue growth across sales, marketing, subscriptions, retail partnerships, pricing, category strategy, and direct-to-consumer channels for a multi-billion-dollar business. Over nearly a decade, I helped scale the business from startup momentum to global category leadership while preserving the speed and customer focus that fueled its growth. Earlier roles at Sonos and Dyson shaped my approach to building enduring brands, launching category-defining products, and translating innovation into commercial adoption at scale. I’m especially passionate about modernizing how organizations operate — integrating data, creativity, AI, and cross-functional execution to build simpler, faster, and more connected customer experiences. I write and speak about bold decisions and the small actions that compound into outsized growth — and I care deeply about helping people navigate ambition, growth, and reinvention in their careers. Midwest roots. Operator mindset. Long-term conviction.

Experience

  • Amazon (8 yrs 3 mos)
    • Chief Marketing Officer at Amazon Devices & Services
      Mar 2026 - Present · 4 mos

      Accountable for global brand, growth, and GTM across Amazon Devices & Services, driving clarity, speed, and customer impact at enterprise scale.

    • Chief Commercial Officer at Ring & Blink
      Jan 2024 - Mar 2026 · 2 yrs 3 mos

      Built and led the global growth engine — unifying sales, marketing, pricing, and category strategy to accelerate scale across a multi-billion-dollar business. Drive growth through accessibility: Weekly 1:1s, office hours for 500+ team members across 10 countries, and skip-level calls to unlock team potential and capture timely market opportunities. Key Achievements: Ring and Blink businesses have collectively grown over 20% in the last year

    • Chief Revenue Officer (CRO) at Ring
      May 2019 - Jan 2024 · 4 yrs 9 mos

      Leading the Ring GTM organization (global sales, marketing, demand generation, acquisition, business development, subscriptions, eComm, design, BI, demand planning and logistics) to drive recognition and revenue for Ring/Amazon. Successfully navigated a 400+ person team through the Amazon acquisition, with a focus on talent retention – resulting in core team member continuity post-transition. Key Achievements : 2023- Ring security cameras are the fastest-growing product line, with sales up more than 30% 2023- Ring aided brand awareness reaches all-time high at 74% October 2022- Promoted to Amazon VP (L10) 2022- Ring launches in Japan 2021- Ring reaches 17M subscribers 2020- Winner, Lowes Innovation Partner of the Year 2019- 200% increase in Ring products sold on Prime Day May 2019- Promoted to L8 (Amazon Director)

  • Chief Commercial Officer (CCO) at Ring & Blink at Ring
    Jan 2024 - Mar 2026 · 2 yrs 3 mos

    Built and led the global growth engine — unifying sales, marketing, pricing, and category strategy to accelerate scale across a multi-billion-dollar business. Key Achievements: Ring and Blink businesses have collectively grown over 20% in the last year

  • Ring (Santa Monica, California, United States)
    • VP, Channel Marketing and Partnerships
      Oct 2017 - Apr 2018 · 7 mos

      Key Achievements: 2018, Amazon acquisition of Ring 2017- Winner, The Home Depot, Product Innovation, Ring Floodlight Cam 2017- Record QVC day, $23M+ in sales in one day

    • Director, Channel Marketing and Visual Merchandising
      Oct 2015 - Oct 2017 · 2 yrs 1 mo

  • Channel Marketing Manager at Sonos, Inc.
    Mar 2012 - Sep 2015 · 3 yrs 7 mos

  • Trade Marketing Manager at Dyson
    Jun 2008 - Mar 2012 · 3 yrs 10 mos

    Managed national accounts (QVC, HSN, Sears) from a Customer Marketing perspective. Planned promotional calendar and executed core brand strategies with retailers. Developed sell stories to gain distribution and diversify product mix. Identified merchandising solutions to improve presence in-store. Managed new product launch for US market, ensuring accuracy of all launch details while maintaining constant communication with cross-functional departments. Measured promotional effectiveness by evaluation of specific trade promotions and programs.