Santa Cruz, California, United States
Professional Summary: Results-driven, globally experienced channel marketing leader with more than two decades of expertise in driving measurable revenue growth, launching scalable partner programs, and aligning marketing execution with sales objectives. Combines hands-on project and program management capabilities with strategic GTM leadership across Fortune 500, PE-backed, and fast-growth technology companies. Exceptional track record of building and leading cross-functional teams, managing multi-million-dollar budgets, and developing enablement strategies that fuel field execution, partner growth, and measurable pipeline. Recognized for both strategic innovation and executional excellence, particularly in developing demand generation engines, campaign automation models, partner training programs, and scalable co-marketing systems across regional and global ecosystems. Experienced leader that believes in leading with passion, enthusiasm, transparency and authenticity. This model of leadership creates motivated teams that drive impact. Signature Accomplishments: - Improved Barracuda MDF utilization, ROI measurement, and program performance across partner tiers. - Executed Barracuda Partner campaigns resulting in $37.5M in pipeline, growing partner ROI year over year. - Built Barracuda's Partner Portal with integration of pipeline driving Campaign-in-box. - Built first Barracuda external Partner facing website. - Collaborated with Sales in the development of the Barracuda Partner Advisory board, which made key impacts on channel strategy including revamp of Barracuda brand. - Launched and executed a 366-line items deliverable global partner program at Poly, integrating GTM, comms, and stakeholder alignment. - Drove $2.4B in pipeline through the Cisco Partner Advisor Program, engaging 87,000 global partners across SMB routes to market. - Managed Cisco’s $19M co-op budget, built tracking systems that enabled ROI attribution. - Supported $5.6B in sales through Cisco’s Fast Track Incentive Program in the Partner Led Commercial Market through marketing campaigns. - Exceeded quota by up to 191% during sales tenure at Cisco, contributing over $230M in indirect bookings. Industry Recognition: - CRN 100 People You Don’t Know But Should - CRN Women of the Channel - Innovation Against Odds Award – Campaign Syndication - Leadership Award – Cisco Partner Marketing Central Global Launch - Cisco Achievement Award - Marketing Excellence Award – Cisco SMB Select Program - Cisco Top Global Service Manager - Cisco Top Service Contract Sales Rep
As Chief Marketing Officer at Channelscaler, I lead the global marketing strategy to accelerate brand visibility, demand generation, and channel ecosystem growth. My focus is on aligning sales, marketing, and revenue operations to drive customer-centric GTM initiatives that scale. With a background in cybersecurity and B2B SaaS, I bring deep expertise in building high-performing marketing engines that deliver measurable pipeline impact.